When it comes to engaging customers and building brand identity ownership, Georgia Austin argues that words are a brand’s superpower. A few carefully chosen words can shape a company’s image, carry the weight of its core values and resonate in the hearts of potential customers. The right words drive organic traffic, convert clicks into leads, and build trust. Images and logos add to the ensemble, of course, but for Georgia, words really make a brand sing.
Georgia Austin is the founder of the editorial agency, Content Assistant, which has grown rapidly in the 8 months since its incorporation in April 2021. She attributes her success to the power of well-written content. The power to increase leads, drive organic growth and build customer loyalty. She says, “Words can really make or break your business. For this reason, we are very selective in what we say and go through multiple cycles of internal quality control to make sure our customers have exactly what they need and deserve.
Georgia Austin believes the right words promote loyalty and customer retention in particular. A well-designed copy builds trust in a brand. It highlights a unique mission statement and shows how core values align with potential clients. It also enables brands to tell stories that emotionally engage their audiences, leveraging the human urge to support or buy from brands that share ideals. As Georgia says, “People want to feel like they’re part of something, and customers buy brands as well as products. “
Words have fascinated Georgia from an early age. At school, she published poems before studying a short course at Brasenose College, Oxford and the University of Sussex in the UK. She says, “I’m drawn to the power of words and the impact they have on people, in any scenario.” She adds, “I now share this passion in helping global companies get their message across. After all, without the right words, you don’t have a brand.
After honing her content marketing skills with major lifestyle brands including Nike, Sweaty Betty and Under Armor, Georgia turned to independent clients. During this time, she discovered the value exceptional written words have in customer retention, and being unable to take on more work, Wizard of Content was born. The premise of compelling content – that works for SEO and resonates with clients – is what underpins both growing her business and the work her team does for their clients.
Georgia Austin carries with her this belief in the power of written language as the company seeks to become a full content marketing department. According to Georgia, find the right words and success will follow. Effective content marketing drives organic growth and increased search traffic. It builds customer loyalty and generates conversions and leads. For Georgia, words are a trade superpower.
Tina Johnson helped transform The Marketing Folks from a weekly newsletter to a full-fledged news site by creating a new website and branding. She continues to help keep the site responsive and well organized for readers. As a contributor to The Marketing Folks, Tara mainly covers industry news.