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What Do Marketers Want This Holiday Season?


PHOTO: epixproductions

Christmas and the holiday season are here, and that means to some the smell of chocolate chip cookies, holiday movies and decorations. For others, like marketers, it might be time to think about what they want in their roles for the next year.

We might think that shopkeepers want mugs, socks, or shoes, but some shopkeepers have their eyes set on other things this Christmas season. So we asked them: what do they want in their professional roles as Christmas marketers?

How about a little rest for beginners?

Kristine Thorndyke, founder of Test prep nerds, has worked hard in his role as a business owner and in his marketing ability. But like any other marketer, it requires her to be constantly connected to a computer. We know the feeling.

On Thorndyke’s Christmas list, she asks for a vacation without her computer. She won’t check emails, update websites, listen to company podcasts, or do any other housekeeping work.

Thorndyke enjoys her job and considers herself lucky to be able to pick up her computer and find an endless stream of tasks to complete that help her make a living, but a hard reset is also needed, especially during the holiday season when she wants to. be more present with loved ones. Many traders need a reset for Christmas. COVID-19 has affected marketers and their businesses for the past 20 months or so.

Related Article: Here’s What B2B Marketers Really Want For Christmas

Catch up on marketing reading

For some marketers, a reset is nice, but they would also like to catch up on some reading that helps their job.

For Cathy Mills, director of strategy for Net influencer, she has books on her Christmas list. “Today,” she says, “information is power, so reading is one of the most rewarding and at the same time relaxing activities there is. “

“Contagious: Why things are linked”, by Jonah Berger is a book she has wanted to read for a long time. This author covers many aspects of marketing that are not limited to advertisements or content. It demonstrates how some articles and businesses are more viral and successful than others. When she read the description, Mills realized that this was a book she needed in her collection, especially this Christmas.

Gain customer trust

Relationships between customers and traders are essential. Marketers and organizations are increasingly wary of many people, as evidenced by widespread opposition to third-party cookies and trackers, the huge popularity of AdBlock technologies, and the rise of virtual private networks (VPNs) and companies such as DuckDuckGo.

Paul Sherman, Marketing Director of olive, claims that trust between customers and traders is eroded. It didn’t make his job harder but made it harder to find the client for what he needed.

“If we marketers don’t have the information we need to create effective marketing campaigns, then we can’t educate customers about our product offerings,” says Sherman. As a result, this Christmas and into 2022, Sherman wants to see that trust restored, both for the sake of customers and for the benefit of merchants around the world.

Related article: Cranky CMO’s Holiday Wish List

Develop more personalized experiences

Part of a marketer’s ambition is to use demographics to develop distinctive tactics. Many marketers would love to be able to divide their audience into categories based on demographics and psychographics. When it comes to personalizing a communication strategy, it can be beneficial to know the weak spots and the winning spots that individuals in their target audience are likely to experience.

Here is the Christmas wishlist from Patrick Casey, Director of Growth Marketing at Félix Health: to develop more personalized experiences. “This is better than using a comprehensive messaging strategy, where you can choose to use a model-based messaging system to acquire leads,” Casey said. “With segmentation, you can make your personalization more than just repeating the prospect’s name. “

In search of stability in 2022

Many traders are pleading for a year of consistency. The road has been bumpy with COVID-19 and major changes in the protection of customer data, such as Apple’s announcement of iOS 15.

Gavin Laugenie, Content Manager at digital point, said his Christmas wish is for stability in 2022. “More openings, more location data, more real email addresses? It’s panic, ”he said. “While we may have been able to adapt to the change, it would be great if 2022 could be a year without anything too big making a difference.”

Laugenie wants to be able to meet consumers in person, return to events, and not rely on Zoom conversations to connect. Emails, texts, and live chat are all enjoyable, but nothing beats a little face-to-face connection, he added.

Happy holidays, traders

It’s a special time of year for many of us, however we choose to celebrate it. It’s a time for all of us to unplug, to spend time with friends and family, and for many of us to eat without thinking about calories.

A less busy schedule can lead us to enjoy more of the things around us, and as a result, we can become more aware of the many ways companies try to get our thoughts and attention.

Happy holidays, merchants, and happy new year 2022!

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