Analysis offers DIY tips and behind-the-scenes insight into improving SEO
TEANECK, NJ, USA, March 28, 2022 /EINPresswire.com/ — Wedding industry educator Brian Lawrence has shared an in-depth case study on local and organic search engine optimization (SEO) involving one of the nation’s leading DJ companies, Bunn DJ Company. The study, found on Brian Lawrence’s blog, details extensive behind-the-scenes work on Bunn DJ’s website and its impact on organic traffic, SEO and local Google rankings. The case study also outlines steps wedding professionals and other small businesses can take to improve their own SEO.
While the website and SEO improvements implemented were intended to increase the visibility of Bunn’s flagship location for wedding DJs in Raleigh NC, the changes also impacted Google rankings for wedding DJs. in San Diego CA, wedding DJs in Richmond VA as well as their Charlotte NC, Charleston SC and Bozeman MT offices as well.
“The bottom line of not focusing on improving your wedding business’s SEO has significant, but not often obvious, consequences,” Lawrence says. “When potential customers search for keywords related to your business, if you don’t appear high in search results, you’re missing out on an opportunity to win a new customer.”
The study focuses on four areas for analysis and improvement: resolving technical issues, optimizing the local city, creating new blog content, and website speed. Each area offers details on what has been improved and how these changes have positively impacted Bunn Entertainment’s SEO and local Google rankings.
Known throughout the industry, Brian Lawrence and his team provide website design and SEO for wedding professionals in the United States and Canada. Lawrence, as well as other members of his team, come from the wedding industry, providing unique insights into the marketing needs of event professionals. He is the author of two books, a frequent wedding industry podcast and webinar guest, and has spoken at the prestigious Wedding MBA. The full case study is available on Brian Lawrence’s website, https://www.brianlawrence.com/. The direct link is https://www.brianlawrence.com/local-organic-seo-case-study-wedding-event-dj/
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