WebEngage, a leading marketing automation and customer data platform that helps businesses scale through smart engagement and retention, announced the appointment of Ankur Gattani as Vice President, Growth and Marketing . Gattani has over 13 years of experience, including as a client, mentor and advisor to Webengage in his previous roles.
Gattani is a graduate of IIT-B and IIM Calcutta, who will take over the entire growth marketing function at Webengage to refine WebEngage’s positioning as a thought leader in retention marketing. and the creation of sustainable businesses. Gattani’s move to Foodpanda Global to lead the CRM efforts led to the transformation of a country messaging regime into a personalized 1: 1 messaging across multiple channels in 45 countries, over 20 time zones and languages. The speed of deployment earned his team accolades and a speaker invitation from Salesforce to share the story at Dreamforce â € “ a flagship Salesforce event.
Gattani has immersed himself in ideas in e-commerce, created a mainstream consumer brand, and is a strong believer in stories and analogies to help customers better understand the brand’s proposition.
“We are delighted to have Ankur on board with us at WebEngage. As a customer-centric company, our primary focus has always been to invest in the growth of our customers and ensure their success on their journey. Ankur’s expertise in customer success and data-driven marketing efforts, along with her invaluable knowledge, is crucial to the growth of the brand. We look forward to it playing a key role in WebEngage’s next phase of growth, â € “ said Avlesh Singh, co-founder and CEO of WebEngage.
“Our company’s vision is to generate and create strategic business value for WebEngage and its customers and enable them to be successful on their journeys with their users. I am happy to have this opportunity and to join the team to accelerate growth with renowned brands and build user engagement with successful campaigns. said Ankur Gattani, vice president of growth and marketing, WebEngage.