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Web Analytics Market 2021-2026: Size, Share, Trends, Analysis and Research Report


According to the latest report from the IMARC group, entitled “Web analytics market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026 ”, The global web analytics market has shown strong growth during the period 2015-2020. Looking ahead, IMARC Group expects the market to grow at a CAGR of around 16% during 2021-2026. Web analytics is an advanced business solution that involves the collection, measurement, analysis, and reporting of web traffic and data. It is mainly differentiated in off-site and on-site analysis. Web analytics uses cookies and scripted beacons with website codes to identify key performance indicators (KPIs), generate goals, and site visitor goals. This information helps organizations understand consumer behavior, optimize digital marketing campaigns, and make informed decisions based on real-time user information.

We regularly monitor the direct effect of COVID-19 on the market, as well as the indirect influence of related industries. These observations will be incorporated into the report.

Request a free sample report: https://www.imarcgroup.com/web-analytics-market/requestsample

Internet audience analyzes Market trends:

The emerging trend of digitization and the growing need to analyze large volumes of data is primarily driving the growth of the global web analytics market. Apart from this, the significant expansion of the e-commerce industry and the growing need for multi-channel marketing strategies further increase the demand for cloud-based analytics tools. Additionally, continued funding by companies to develop predictive analytics and search engine optimization (SEO) tools for accurate performance monitoring is supporting market growth. In addition, governments in various countries are widely adopting web analytics to understand the real-time scenario of Coronavirus disease (COVID-19) through mobile applications, which in turn are fueling the market growth.

Explore the full report with table of contents and list of figures: https://www.imarcgroup.com/web-analytics-market

Key market segmentation:

Competitive landscape:

The competitive landscape of the market has been studied in the report along with the detailed profiles of the major players operating in the market.

Some of these key players include:

  • Adobe Inc.
  • AT Internet
  • Google LLC (Alphabet Inc.)
  • International Business Machines Corporation
  • Microsoft Corporation
  • MicroStrategy Incorporated
  • SAS Institute Inc.
  • Splunk Inc.
  • Tableau Software LLC (Salesforce.com Inc.)
  • Teradata Corporation and Webtrends Inc.

Breakage by offer:

  • Solution
    • Search engine tracking and ranking
    • Heat map analysis
    • Marketing automation
    • Behavior-based targeting
    • Others
  • A service
    • Professional services
    • Assistance and maintenance

Breakdown by deployment mode:

Breakdown by application:

  • Social media management
  • Targeting and behavioral analysis
  • Optimization of display advertising
  • Multichannel campaign analysis
  • Online marketing
  • Others

Breakdown by end user:

  • BFSI
  • Retail
  • Health care
  • Government
  • Travel and hospitality
  • IT and Telecommunications
  • Media and entertainment
  • Others

Breakdown by region:

  • Middle East and Africa
  • North America
  • Asia Pacific
  • Europe
  • Latin America

Highlights of the report:

  • Market performance (2015-2020)
  • Market Outlook (2021-2026)
  • Porter’s Five Forces Analysis
  • Market drivers and success factors
  • SWOT analysis
  • Value chain
  • Complete mapping of the competitive landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

About Us

The IMARC group is a leading market research company providing management strategies and market research worldwide. We partner with clients across industries and regions to identify their most exciting opportunities, address their most critical challenges and transform their businesses.

IMARC’s information products include key business, scientific, economic and technological developments for business leaders in pharmaceutical, industrial and high-tech organizations. Market forecasting and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology, and new processing methods are at the top of the market. business expertise.

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