Home Marketing automation Uberflip Closes Year of Strong Performance, Innovation and Industry Honors

Uberflip Closes Year of Strong Performance, Innovation and Industry Honors


TORONTO, December 8, 2021 / PRNewswire / – Uberflip, the cloud-based leader content experience platform (CEP), celebrates a memorable year of growth, innovation and recognition. Throughout 2021, the company rolled out several exciting advancements in its software and was recognized in the Forrester Research study. Landscape overview report for B2B content engagement solutions and by Aragon Research as one of the four Hot providers in the content experience for 2021. Uberflip was also named leader in the Content Experience Platform category in the summer of 2021 by G2 reports.

In addition to product growth, the company has welcomed two SaaS industry veterans to fill new direction roles this year including Sara thomas as Vice President, People and Culture and Tim Fimmers as Vice President, Engineering.

“What our team has accomplished this year is simply spectacular,” said Yoav schwartz, CEO of Uberflip. “We have laser-focused on key product developments, which have been enthusiastically received by our customers and positively greeted by industry players. We are really proud of what we are building for our customers and have our feet on the gas for even more in 2022. “

Here are some of Uberflip’s highlights over the past year:

Product innovation

  • Sales aid – A new sales engagement tool that allows sales teams to quickly find sales and marketing content, integrate it into a personalized shopping experience, and share it with their prospects in minutes.
  • UTM parameters – A new feature that allows marketers and their organizations to automatically add dynamic UTM parameters to their content, automating an otherwise very manual process and increasing adoption by the sales team, which in turn , provides more targeted information on content performance.
  • Enrichment – An enhanced offering within Uberflip Analytics that provides customers with in-depth buyer-level insights into content performance backed by integration with marketing automation platforms like Marketo.

Prizes won

  • Uberflip was honored with a Tech Cares Award by TrustRadius to go beyond its strong corporate social responsibility (CSR) program, in particular through various community relief initiatives and the ongoing contributions the company makes to SickKids and other organizations .
  • Uberflip won the Best Content Personalization Software category of MarTech Breakthrough Awards, celebrating the power of personalization that Uberflip Marketplace gives to marketers looking to create content experiences for their prospects and customers.
  • Uberflip Marketplace received a Bronze Award for the most innovative product of the year at Best in Biz Awards International Awards 2021, emphasizing the importance of delivering personalized content experiences.
  • Podcast The Marketer’s Journey, hosted by Randy Frisch, won the Gold Award for a podcast series at Marcom Prizes for her work of bringing together marketers to share their stories and inspire others.

Opinion leadership

  • Uberflip enlisted the help of Forrester Research to conduct a study to study on the presence – and use – of CEPs within business organizations. The results revealed key insights, such as the role content experiences play in successful buyer engagement.
  • Schwartz, CEO of Uberflip, and Frisch, Chief Marketing Officer, wrote compelling articles on thought leadership in industry and business publications this year, including Contractor, Marketing professionals, DemandGen Report and Selling power.

To learn more about Uberflip or schedule a demo, please visit: https://www.uberflip.com/request-demo.

About Uberflip

Uberflip is a content experience platform that enables marketing and sales to quickly create engaging and relevant content destinations for every campaign, audience, and stage of the customer journey. Marketers use our platform to tailor the way they integrate content at each touchpoint and remove friction from the customer journey by making the right content appear at the right time. For more information visit uberflip.com.

SOURCE Uberflip

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