Home Content marketing Top 10 of September 2021: our most popular posts

Top 10 of September 2021: our most popular posts

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Since 2005, we’ve published thousands of articles, webinars, and podcast episodes to help online marketers. The following are the most popular articles we published in September 2021. Articles earlier in the month are more likely to be on the list than later articles.

21 new social media tools for traders in 2021

New and updated social media tools can improve an ecommerce business. Here is a list of new social media tools and platform updates in 2021. There are tools for shopping, influencer marketing, live streaming, payments, dynamic advertising, and more. Read more…

5 content marketing ideas for October 2021

In October 2021, your content marketing might feature product-focused tutorials, stories, and annual celebrations, like a little party called Halloween. Here are five content marketing ideas your business can try in October 2021. Read more …

11 product page features to drive conversions

When it comes to compelling product pages, less can be more. Cluttered pages distract from sales pitches. Focus on the crucial details. Take a minimalist approach to reduce the thought process and close the sale. The following are 11 product page features from three online stores. Read more…

3 ways to reduce shipping costs

Reducing shipping costs is a sure-fire way to improve profits. Same day delivery, free delivery, standard transit, click-and-collect – all are candidates for cost reductions. Read more…

3 optimizations for Google Shopping campaigns

The benefits of Google Shopping are compelling. Advertisers consistently experience high revenue, traffic, and return on ad spend while often paying less per click than standard search campaigns. However, the performance of Google Shopping ads, like all ads, could level off. Thus, continuous optimizations are essential to maintain results. Read more…

12 new e-commerce books for fall 2021

Here’s a bundle of new ecommerce books for your fall reading list. There are titles on Branding, Social Media Marketing, Personalized Customer Experience, Entrepreneurship, and the Post-Pandemic Workplace. Read more…

Speed ​​up Google Analytics 4

I first tackled Google Analytics 4 last fall. It becomes the essential platform in Google’s analytics ecosystem. The old version, Universal Analytics, will eventually disappear. For now, continue to use Universal Analytics while expanding GA4. Read more…

Ecommerce product releases: September 16, 2021

Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on Team Productivity Tools, Small Business Funding, Subscription Sales, Logistics, and Campaign Management on Amazon. Read more…

Eliminate these distractions to reduce cart abandonment

Cart abandonment rates remain high. I’ve seen estimates in 2021 ranging from 50% to 80%, depending on the product and the industry. A common culprit is sticker shock due to excessive shipping and handling charges. Another is that of distractions: unnecessary or confusing payment fields. In this article, I’ll cover the steps to streamline payments in order to save the sale. Read more…

A perfect storm for 2021 holiday email marketing

Labor shortages, pent-up consumer demand and supply chain disruptions could have a huge impact on retailers this holiday season. These developments, coupled with the privacy changes on Apple’s new iOS 15, mean email marketers face a perfect storm of uncertainty. Read more…


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