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The National Theater is organizing a round table to reposition itself and increase revenue generation Legit.ng

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  • The management of the Lagos National Theater said the building would soon be repositioned
  • Professor Sunday Ododo, the managing director of the parastatal company, let it be known on Wednesday (September 15th) in Lagos
  • Ododo said he would do everything possible to make the National Theater a cultural parastatal body of the government

Orile-Ignamu, Lagos – The management headed by Professor Sunday Ododo of the Lagos National Theater has expressed its desire to reposition the emblematic citadel of arts and culture.

Legit.ng reports that Ododo, who is the general manager of the parastatal enterprise on Wednesday, September 16, organized a special roundtable on the enterprise partnership to increase the income of the building in Lagos.

The management of the National Theater is committed to repositioning the building to increase income.
Source: UGC

The theme of the event is, “Reposition and market the National Theater brand in the post-COVID-19 era. “

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Addressing the assembly of corporate executives, media moguls and senior business leadership, Ododo introduced the cultural and creative content of the parastatal enterprise which he said is important for the new thinking and the new vision of the management of the modern National Theater.

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Ododo further said the session was organized to identify representatives of the private sector.

He stated:

“I am satisfied with the feedback on how our programs have been received. I am happy to know that Mr. Greg Oduntayo – President of R2TV and Miss Bimbo Eso of Evergreen Music Limited are ready to partner with the National Theater on these new initiatives. They are very impressed that Professor Sunday E. Ododo and the management of the National Theater are planning, training and putting everything in place so that when the National Theater is ready we will all be proud of it again.

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“We will not relax our desire to reposition the parastatal to fulfill its main mandate of promoting, presenting and preserving Nigeria’s cultural heritage.

“I promise that I will do everything possible and feasible to make the National Theater a cultural government body, striving to achieve its place and function in the social and cultural mix of our economy. To this end, we use this round table platform to attract potential partners and potential collaborators to achieve its objective.

He added that the event aimed to put the cultural edifice in the limelight and ultimately increase its internally generated income base while also addressing the social inclusion of young Nigerians for the reduction. of poverty.

According to him, the National Theater is currently researching and questioning how best to make theater and films more relevant in Nigerian society.

Ododo said:

“The National Theater Radio will begin operations soon. The radio station would be explored to showcase and broadcast Nigeria’s rich, unique and diverse cultures to further enlighten the world.

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“Once we have that, we will use the radio to promote our culture and present the best of our arts, and to promote the artists themselves.

“Stakeholders can partner with the National Theater to help shape and reposition the trajectory in a cost-effective and mutually beneficial manner while contributing to the development of Nigeria’s economic diversification. “

Some of the event attendees include Dr Edward Olutoke – President of Ikeja Chamber of Commerce and Industry, Olayinka Olajumoke, Greg Oduntayo – President of R2TV, Tade Adekunle – President, Keskese Advertising, Miss Bimbo Eso- Evergreen Musical Company, the Managing Director – NAIRDA Limited, Bimbo Adegboye-VACC, Joseph Edgar-CEO, Duke of Shomolu Productions and the Managing Director of NTA Channel 10, Lagos.

Participants looked at the repositioning program which includes the open theater; National Festival of Horns and Flutes; Quarterly public reading of games; National Theater Academy; Talent hunt project; Sights and Sounds of Durbar; Festival of Royal Badges; National Theater Monograph Series and Arts and Crafts Exhibition, Cottage Theater Development Series, Digital Music and Studio Projects.

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During this time, Legit.ng previously reported that the management of the national theater, Lagos, had rented part of the land inside the premises to a private business owner.

It was reported that Lai Mohammed had warned against ceding any part of the national heritage to individuals.

Speaking at the official handover ceremony for the building to the CBN Bankers Committee, Lai Mohammed said the national theater remains a national heritage and should not be handed over to any person or group.

Source: Legit

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