Home Marketing automation Smart Giving Platform Firm Reachdesk Closes $ 43 Million in Series B

Smart Giving Platform Firm Reachdesk Closes $ 43 Million in Series B

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  • Reachdesk, a global data-driven smart gifts platform that makes corporate gifts more personalized, reliable and scalable, announced it has raised $ 43 million. These are the details.

Reachdesk – a global data-driven smart giving platform that makes corporate gifts more personalized, reliable and scalable by removing the operational hassles that have plagued the B2B industry – announced it has raised a funding round of 43 million in Series B dollars. This funding round was led by Highland Europe with participation from Highland Capital, HubSpot Ventures and RLC Ventures.

As the first and only truly global smart gifts platform, Reachdesk was launched by Alex Olley, Jay Radia, Meelan Radia and Alex Correia-Santos to make sending gifts to prospects, customers and employees as easy as l ‘sending an e-mail. And its integrations with thousands of leading SaaS platforms mean that giveaways can be fully automated and integrated, while its global marketplace and logistics network organized in the US, Canada, UK, Europe , Australia and Asia mean the gifts are personalized and unique.

Thanks to Reachdesk, operational costs are reduced, response rates are increased and conversion rates are improved by more than 30%. And it is this success that has enabled Reachdesk to become the trusted advisor to thousands of marketers from global brands such as ZoomInfo, ZScaler, Hootsuite, SimilarWeb and many more, in more than 144 countries.

Until now, donation platforms have been notoriously slow to evolve and lack human touch. Marketers spend too much time and money trying to stand out and gain insight into campaigns through outdated platforms and manual processes that they’ve lost sight of what matters – the personal impact that such campaigns can create. And Reachdesk takes the guesswork out and hassle by equipping businesses with data-driven tools that help them plan campaigns, maximize ROI, and deliver the moments that matter to customers.

Reachdesk will use the funding to invest more in product development; to make the platform even more efficient and smarter – enabling marketers to create more effective campaigns by advising them on when, how and to whom to send gifts. This funding round will also increase Reachdesk’s roster of technical integrations, organized marketplace providers and global warehouse partnerships as the business expands into new regions.

Reachdesk is set to quadruple its business this year, following a record 600% year-over-year growth. And that growth has resulted in the company being ranked among the top five fastest growing software products in the world in a $ 235 billion industry in the US and UK alone.

KEY QUOTES:

“Although corporate gifts have long promised to be the solution to generic and junk marketing, they do not yet meet the needs or standards of today’s businesses and consumers. Reachdesk breaks the mold. Our integrated, AI-powered, data-driven approach allows us to be there for our customers every step of the way, through a single, simple yet powerful and reliable global platform. It is this truly global approach, underpinned by unprecedented reporting, visibility and metrics that the industry lacked and will only prove to be even more crucial in the months and years to come. Just as every customer has a CRM, marketing automation, and sales automation platform, we see a world where every business will need a giveaway platform like Reachdesk.

– Alex Olley, Co-Founder and Chief Revenue Officer

“With this investment, and the partnerships and opportunities that our new investors bring, we can double the areas that have driven Reachdesk’s incredible growth – from our truly global reach to our unique, organized and personalized gift marketplace and our return on investment that defines the market. and monitoring tools. We look forward to building on the momentum of the past 12 months and further consolidating ourselves as a trusted advisor of choice to some of the world’s largest and most innovative marketing teams.

– Temy Mancusi-Ungaro, CEO of Reachdesk

“The Reachdesk team really understands the issues faced by companies looking to reach their customers with effective marketing campaigns and have built a unique solution that resolves them acutely. Each member of the team is passionate about making corporate gifts work for everyone involved and have a unique approach, which is ready to capitalize on the potential of this space and become an undisputed market leader.

– Laurence Garrett, partner at Highland Europe

“Finding a partner to help us with global direct mail was an important part of our strategy. With Reachdesk as a partner, we have been able to positively influence the sales pipeline, land some of our most important new accounts and successfully grow globally.

– Hussam AlMukhtar, Senior Director of Strategic Marketing at ZoomInfo

“We were impressed with the success of the Reachdesk team in a short period of time. We’re excited to partner with them as they create an exciting new marketing channel around personalized customer mailings.

– Andrew Lindsay, SVP of Enterprise and Business Development at HubSpot


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