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Small Business Online Success Depends on Google My Business

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Google is a household word and for good reason. Every day, billions of users search Google to find anything from nearby cafes, the best local auto repair, to news about their favorite brands and celebrities!

92% of all searches are done on Google
&
46% of those searches have local search intent.

They search for local services like yours and Google My Business is a very important tool for potential new customers to find you.

What is Google My Business and how does it affect your small business?

Here is YOUR mission:
Open your phone or laptop and do a Google search for “Roofers Near Me”. Results will depend on where you are, but here is a screenshot of mine showing the Google My Business section.

When people search for local businesses and services, Google often returns three categories of results: paid results, Google My Business profiles, and organic results.

Ads – Sponsored
Paid are simply the returns at the very top where you see advertising and sponsored results. These are controlled by pay-per-click advertising through Google Ads. The more a business is willing to pay per click for a keyphrase, the more likely it is to appear in this section.
Google My Business (GMB) Profiles
The next area is the Google My Business (GMB) Profile section. It includes the top three listings from Google My Business Profile that have been deemed relevant and prominent enough for your area by Google – so you can see what other great places are nearby! You’ll see the top three GMB results, but there’s a More Businesses button that will show you even more listings in your area. You cannot pay for GMB investments. But it takes work to get your business to the top of the 3-pack.
Organic results
In the lower section are the organic results. Organic results on Google Search are the organic results that aren’t paid for and usually appear below paid ads. Organic results are determined by many factors, including website content, on-page optimization, backlinks, social media engagement, and organic search engine optimization (SEO).

I could go on and on about how you can improve your website’s organic search results, but this conversation is about Google My Business.

GMB in numbers

  • 64% of Google searchers use Google My Business (GMB) to find contact information for a local business
  • 90% of people read reviews found on GMB before buying or even visiting a business
  • There was a 61% increase in calls from Google My Business from January 2020 to July 2020
  • Businesses included in Google Local 3-Pack receive 40% to 60% of their total traffic and half of all website clicks on the listing.
  • After searching on a mobile phone for nearby services or products, 76% of internet users end up visiting the business within 24 hours.

Google My Business is a great way for you to collect customer information, manage your listing, and improve your rankings with Google. To put yourself in the best possible position for success, you need to create a GMB account. This will allow customers to find your business while searching on Google and it can help you rank higher when they do!

GMB can mean more phone calls and website visits. Also, increased foot traffic, new customers and better financial results

Establishing a Successful GMB
You also need to take action with your GMB page – like adding specific information about the services or products you offer, specific contact information, and hours of operation. You should add indoor/outdoor/work related images, company logos and updates about your business.
You can book appointments and take phone calls directly from your GMB listing.

You can create your positive reviews on Google My Business, which as I mentioned before is very important.
Responding to reviews is a great start to promoting your small business. When the review is positive, you don’t have to reply to all of them, but you can start with a simple “thank you”.

Here are some examples from Google to get you started:

  • “Thank you! We hope to see you again soon.”
  • “Thanks for sharing your experience.”
  • “We are delighted to hear that you enjoyed your experience.”

The positive reviews are great and simple to deal with. But there will also be negative reviews. The secret of negatives is to respond. They can hurt. They can sting. But listening and responding can make a huge difference to your online success.

Check these negative response pointers from Google:

  • Respond in a timely manner. Customers will appreciate the quick responses.
  • Remain professional and courteous. Never go wild and avoid taking the exam personally.
  • Understand your customer’s experience with your company before responding. If someone mentions a problem with a product or service, investigate to see what may have gone wrong. Be honest about the mistakes you made and the steps you took (or will take) to remedy the situation.
  • Apologize when appropriate, but don’t take responsibility for things that weren’t your fault. Demonstrate compassion and empathy for the client.
  • Ask him to talk about it. If this is your first time hearing about the complaint, invite the customer to email or call so you can try to resolve the issue with them.
  • Show that you are genuine and sincere. Sign with your name or initials to show that you take the matter seriously and that a real person is listening.

If you haven’t already, you need to set up your Google My Business account or claim yours if it already exists. Once you’ve demonstrated to Google (they send you a card with a code within 3-5 business days) that you’re allowed to edit the listing, you can start one of the most important online tools for your little one. business.

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Putting Google Small Business to work for you takes work, but the payoff can be great for your Mountain Small Business.

If you need help with your Google My Business, contact digital marketing expert, Lee Cloer at https://LeeCloer.com Websites | Online marketing | Logos | Numerical graphics