Seven teams of young advertising professionals have been selected to represent Ireland at Cannes Young Lions, a global competition which will take place ahead of the prestigious Cannes Lions creative festival in June, the Institute of Advertising Practitioners in Ireland (IAPI) has announced. .
Roisin Jordan of The Tenth Man and Raphael Da Silva of Rothco | Accenture Interactive, will represent Ireland in the design category, while Folk Wunderman Thompson duo Kim Comiskey and Derwin Myers will be the Irish team in the digital category and Rothco | Accenture Interactive editors Adam Kelly and Eoin Lennon will represent the film.
Rotco | Róisín Monk and Laura Cassidy from Accenture Interactive were selected in the media category, Emmet Heneghan and Steve Clifford from the same agency will compete in the print category, Aoife Cregan and Kate Stapleton from Edelman will compete in the PR section and the content manager Digital AIB Adetunji Paul represent in the competition for young marketers.
“Not only does this program showcase young talent, it also benefits our chosen charities, all of whom receive a wide range of great fundraising concepts and ideas for their cause,” said the CEO of IAPI, Charley Stoney.
The selection process for Irish entrants will see a film produced for the Dublin Rape Crisis Center courtesy of a sponsoring agency, Pull the Trigger, and broadcast free of charge by Sky Ireland. DMG Media will run the winning press ad for Social Entrepreneurs Ireland, while participants also designed PR and digital campaigns for another charity, the Open Community.
Public relations bodies PRII/PRCA, Smurfit Kappa, marketing group Core, Facebook owner Meta and Radiocentre Ireland also acted as sponsors.
The Irish leg of the competition – which was open to people born on or after June 24, 1990 – did not take place last year as 2020 winners who saw their participation postponed by the Covid-19 crisis subsequently represented Ireland in 2021.
While the IAPI will bring all seven teams to the festival in June as prizes, the international competition will take place this year remotely before the Cannes Lions, as the organizers decided it would be a fairer and fairer approach in light of the pandemic.