Home Content marketing Sandeep Das appointed Marketing Manager at MX Media

Sandeep Das appointed Marketing Manager at MX Media

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MX Media, today announced its new corporate team as part of its continued pursuit to create new areas of growth and scale the business to new heights. The organizational restructuring of his team involves new appointments and a reorganization of roles within the leadership team to focus on the user journey, drive new user growth, deploy best practices and drive operational efficiency.

MX Media sets the new course with aggressive growth and efficiency targets, revealing the true potential of current and new businesses.

The restructuring includes teams for user growth, marketing and brand, public relations and corporate communications, revenue, SVOD distribution and partnerships, AVOD and revenue planning and strategy that will work with MX Media, COO, Nikhil Gandhi.

USER GROWTH

The entertainment super app has appointed Niraj Mishra as head of user acquisition and performance, Amandeep Singh as head of growth strategy and analytics, and Swati Kaushik as head of programming strategy and operations of content.

MARKETING & BRAND

Sandeep Das is the Head of Marketing and will lead pitch campaigns, trade marketing, branding and consumer strategy.

PR & CORPORATE COMMUNICATIONS

Usha Rachael Thomas will lead public relations and corporate communications for all MX Media businesses.

SVOD, DISTRIBUTION & PARTNERSHIPS

Abhishek Joshi will lead the SVOD business along with partnerships and distribution.

AVOD

Dina D’Souza will lead the Direct Client and Agency businesses as AVOD OTT’s Revenue Manager. Nitin Kemse will lead network revenue and drive new advertising segments for the self-service platform – MX Advantage and MX Audience Network. Ashish Patil will lead the operations of MX Studios and will be supported by Pankaj Malani and Suresh Menon for revenue and production operations respectively.

REVENUE PLANNING AND STRATEGY

Bringing similar attention to revenue planning and strategy, Kunal Bharti will lead this function to drive excellence in pricing strategy, market share growth, planning and best practices. He will be assisted by Ramgopal Iyer.

Commenting on this development, Nikhil Gandhi, COO of MX Media, said, “The past year has been dynamic, transformative and extremely rewarding for MX Media. We are extremely proud of our businesses reaching new heights and the value we have been able to create for our customers, shareholders and employees. We are pleased to announce a restructuring of functions and new management that will work to drive this exponential growth story forward at MX Media.

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