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Report: Data and Business Automation to Boost Technology and Media Spending to $ 2.5 T


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According to a new report released by Activate Consulting, global spending on technology and media will reach $ 2.5 trillion by 2025. This analysis comes as 2021 has generated spending of more than $ 2 trillion.

The report indicates that one of the main drivers of this technology boom will be data solutions and business automation. According to the “Activate Technology and Media Outlook for 2022” report, a set of new companies are leading the way in the future, providing infrastructure, tools and applications that will allow all businesses to operate and innovate as they do. it was a major technology. companies.

Businesses and consumers can expect to see accelerated development of customer experiences, better employee experiences (faster, less bureaucratic), improved intelligence and decision making, and consequently improved operational and financial efficiency. Technologies such as autonomy (autonomous cars, home automation), voice recognition, AR / VR, games, etc. and more.

New data startups are driving the next era of innovation. They focus on harnessing data and information, improving the end-user experience, and improving storage and connectivity, all of which will drive the B2B and B2B experiences of the future.


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According to the report, more than 80% of the companies behind this innovation are based in the United States, half of which are headquartered in the Bay Area. They are growing rapidly thanks to large injections of venture capital – and many of these startups have grown at an unprecedented rate. Fifteen of them have raised more than $ 1 billion since their launch.

For the next generation of businesses to reach their full potential, the report says they need to focus on three specific areas of focus: strategy and transformation, pricing to market, as well as their business approach and marketing.

Read the full report by Activate Consulting.


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