LONDON AND NEW YORK – (COMMERCIAL THREAD) – Reachdesk – the leading SaaS platform for businesses to build and expand their corporate gift campaigns around the world – closed $ 43 million in a Series B round of funding. cycle was led by Highland Europe with participation from Highland Capital, HubSpot Ventures and RLC Ventures.
As the first and only truly global smart gifts platform, Reachdesk was launched by Alex Olley, Jay Radia, Meelan Radia and Alex Correia-Santos in 2019 to make corporate gifts more personalized, reliable and scalable.
Offer with ease
Sending gifts to prospects, customers and employees through Reachdesk is as easy as sending an email. Its integrations with thousands of leading SaaS platforms mean that giveaways can be fully automated and integrated, while its global marketplace and logistics network organized in US, Canada, UK, Europe, in Australia and Asia mean these gifts are personalized and unique.
With Reachdesk, operational costs are reduced, response rates are increased and conversion rates are improved by over 30%. It is this success that has enabled Reachdesk to become the trusted advisor to thousands of marketers from global brands such as ZoomInfo, ZScaler, Hootsuite, SimilarWeb and many more, in more than 144 countries.
“Although corporate gifts have long promised to be the solution to generic and junk marketing, they do not yet meet the needs or standards of today’s businesses and consumers. Reachdesk breaks the mold. Our integrated, AI-powered, data-driven approach enables us to be there for our customers every step of the way, through a single, simple yet powerful and reliable global platform, said Alex Olley, co-founder and chief revenue officer. “It’s this truly global approach, underpinned by unprecedented reporting, visibility and metrics that the industry lacked and will only prove to be even more crucial in the months and years to come. Just as every customer has a CRM, marketing automation, and sales automation platform, we see a world where every business will need a giveaway platform like Reachdesk.
Offer moments that matter
Until now, donation platforms have been notoriously slow to evolve and lack human touch. Marketers spend too much time and money trying to stand out and gain insight into campaigns, through outdated platforms and manual processes, that they’ve lost sight of what matters: personal impact that such campaigns can create.
Reachdesk takes the guesswork out and hassle by equipping businesses with data-driven tools that help them plan campaigns, maximize return on investment, and deliver the moments that matter to customers.
Invest to maximize customer value
Reachdesk will use the funding to invest more in product development; make the platform even more efficient and intelligent, allowing marketers to create more effective campaigns by advising them when, how and to whom to send gifts. The funding will also increase Reachdesk’s roster of technical integrations, organized marketplace providers and global warehouse partnerships as the business expands into new regions.
“With this investment, and the partnerships and opportunities that our new investors bring, we can double the areas that have driven Reachdesk’s incredible growth – from our truly global reach to our unique, organized and personalized gift marketplace and our return on investment that defines the market. and monitoring tools ”, said Temy Mancusi-Ungaro, CEO of Reachdesk. “We look forward to building on the momentum of the past 12 months and further consolidating ourselves as a trusted advisor of choice to some of the world’s largest and most innovative marketing teams. ”
“The Reachdesk team truly understands the issues faced by companies looking to reach their customers with effective marketing campaigns and has built a unique solution that resolves them acutely.” said Laurence Garrett, partner at Highland Europe. “Each team member is passionate about making corporate gifts work for everyone involved and have a unique vision, which is ready to capitalize on the potential of this space and become a clear market leader. ”
“Finding a partner to support us with global direct mail was an important part of our strategy,” said Hussam AlMukhtar, senior director of strategic marketing at ZoomInfo. “With Reachdesk as a partner, we were able to positively influence the sales pipeline, land some of our most important new accounts and successfully grow globally.”
Pursue record growth
Reachdesk is on track to quadruple its business this year, following a record 600% year-over-year growth. This growth has resulted in the company being ranked among the five fastest growing software products in the world, in an industry worth $ 235 billion in the United States and the United Kingdom alone. -United.
“We have been impressed with the success of the Reachdesk team in a short period of time,” said Andrew Lindsay, senior vice president of corporate and business development at HubSpot. “We’re excited to partner with them as they create an exciting new marketing channel around personalized customer mailings. ”
Reachdesk is loved by its employees with a five-star Glassdoor rating, and 100% of employees recommend it to a friend. Since 2020, the company’s team has grown by 500% and plans to more than triple by the end of 2022. It currently has offices in London, New York and Lisbon and is looking to expand its presence in the United States. , Australia, New Zealand and Asia-Pacific. Later this year.
Reachdesk enables businesses to deliver important moments at scale, on a global scale, throughout the customer lifecycle. With Reachdesk, businesses can deliver giveaways and direct mail that strengthen relationships with customers, prospects, and employees with just one click. Our integrations to your technology stack generate a clear and quantifiable return on investment; the direct channel is no longer a guessing game. Learn more about Reachdesk at reachdesk.com