Allison + Partners opens several new offices in Latin America thanks to an affiliation relationship with Garnier Group, which will rename the offices of eight markets to Allison + Partners. Allison + Partners’ parent company, Stagwell, maintains a partnership with Grupo Garnier as part of its Global Affiliates program, launched earlier this year. As part of this partnership, Allison + Partners and Grupo Garnier will deploy a joint team in Miami led by Managing Director David Baum and Business Development Director Tomás Saiz to advise North American brands entering Latin America, as well as on the American Hispanic market. “Joining forces with Grupo Garnier allows us to rapidly expand our offerings in Latin America, a growing global market with a significant need for communication and marketing services and a major digital growth opportunity,” said Allison + Partners Global Chief Operating Officer, Jonathan Heit.
MERGE Expands Marketing Operations Platform Capabilities With Acquisition Of Marketing Operations Company Perkuto. All members of the MERGE and Perkuto management teams will retain their current roles and work together to integrate the companies, which will operate under the MERGE brand. Perketo helps companies like Facebook, Adobe, Sony Biotechnology, and Siemens expand their marketing capabilities, solve integration issues with the Workato work automation platform, and leverage Marketo marketing automation software . “The union of Perkuto’s Marketo expertise and MERGE’s content management systems expertise elevates our ability to merge storytelling and technology in ways that translate traffic into transactions for customers,” said Patrick. Venetucci, CEO of MERGE.
LINK Agency, which markets itself as a “TikTok brand factory,” is launching its Content Creator Fellowship to support promising content creators. Participants will benefit from a six-month scholarship program during which they will receive support from one of the two co-founders of LINK Agency, Francisco Lopes and Francisco Schmidberger. During the fellowship, Lopes and Schmidberger will hold weekly meetings to help develop career opportunities, negotiate brand deals, and provide ongoing advice and resources. Those interested can apply for the program, with the initial cohort of three to be selected by a committee of industry leaders based on their needs, passion and commitment to content creation.