Home Search optimization On the supply side: bold strategies that capitalize on strong e-commerce demand

On the supply side: bold strategies that capitalize on strong e-commerce demand


Rogers bold strategies, e-commerce marketing and sales advice, has grown rapidly in a short time.

Founded in early 2017 by Allan and Lisa Peretz, the company was recently named to the 2021 Inc. 5000 list as the fastest growing privately held company in Arkansas, with revenue up 1,781% over the past three years.

Bold Strategies was ranked 259th out of 5,000 fastest growing US companies on the magazine’s list. Peretz said he and his wife primarily started the business, and by 2019 they had raised an additional $ 1.1 million in capital through CrunchBase. Peretz said employees, family and friends own the business. They also include most of the seats on the board of directors.

Bold Strategies’ mission has been to facilitate e-commerce and direct business with consumers. After spending 14 years at Procter & Gamble managing American and global brands, he saw how fragmented the ecommerce world had become and that there had to be a less burdensome way for brands to grow their business by. line.

“Brands typically work with five or six different partners on their ecommerce business, as well as media and content agencies, and then Walmart, Amazon, Kroger, and Target each have different systems for navigating. We have sought to provide a one-stop-shop for mid-sized brands that need help navigating the cumbersome e-commerce landscape, ”said Peretz.

Over the past four years, Bold Strategies has grown from two to 37 employees. Most are in northwest Arkansas, with a handful working remotely from Chicago and other major cities. The company focuses only on consumer packaged goods (CPGs) and does not serve general merchandise categories. Peretz said consumables are what company executives are most familiar with, having worked on e-commerce strategies for Gillette, Nestle, Pampers, Molson, Barilla, L’Oreal and Samsung.

“We’re swimming in our lane, and it’s e-commerce,” he said.

Last year, as COVID-19 crippled much of the world, Peretz said his business stalled for the first two months. But then, as operating in a pandemic became the norm, he said demand for help from e-commerce and direct-to-consumer businesses skyrocketed. Website creation, back-end setup, and logistics and payment solutions have become an important part of growing the business over the past year.

Peretz said e-commerce continues to grow and Bold Strategies offers great potential for growth. In 2021, eMarketer predicts e-commerce sales will grow by around 18%. Peretz said the company has expanded its services over the past year to help clients capitalize on this rapid growth. He said the strength of Bold Strategies is fully managed end-to-end services across more than 20 leading and direct-to-consumer sites, including Amazon.com, Walmart.com and Instacart.com.

“While we are proud of the Inc. 5000 recognition, we are even more proud of the growth that our team members provide to our clients every day,” said Peretz. “We are deeply grateful to all the companies who have trusted us with their e-commerce business. “

Peretz said the company takes a three-step approach with its customers. The first step is to assess the needs of brands that want to start selling online. He said it could take up to four weeks as Bold Strategies works to understand the landscape and the issues the vendor may have with their online business. For example, the customer might not understand all of the sales mechanics on Walmart.com, or they might need help assessing their competition and industry trends. Sometimes it’s just a matter of helping them focus on fewer items, simplifying the offering, and helping them find opportunities.

He said that once the assessment is complete and the presentation is done, the company works out the solutions to help achieve better results. Successful online sales begin when vendors make a good impression on the digital shelf, which is much more complex than brick and mortar. He said the online world is bogged down with lots of sponsored ads and millions of articles, and getting rid of the clutter is the first step.

Bold Strategies designs and writes in-house for brands to help them optimize search engines. The company worked with an organic cereal brand to increase visibility and easy access to ingredient knowledge on the company’s Amazon.com page. Buyers can scan a QR code on the landing page and get a full list of ingredients and sourcing information, as well as recipes and nutritional information. There is also an easy buy button that takes buyers directly to the Amazon site from a smartphone.

Peretz said having the right retail media is essential to increase brand awareness and accelerate sales. Retailer websites and apps are a new frontier in media, with brands now investing nearly $ 30 billion in retailer search, display and video ads, Bold Strategies says on its website. The company covers media planning and creative development by working with proven technology to streamline the user experience. From forecasting, budgeting, and display and video ad management, Bold Strategies is an Amazon Authorized Partner and has interfaces with Walmart, Instacart, Target, and Kroger. The company also provides access to internal research and social media teams.

Once the client plan is built and activated, Bold Strategies will manage and support the strategy. Generating sales is only half the equation. E-commerce also requires efficient delivery of the product to buyers, tracking of results, and management of logistics.

Peretz said Bold Strategies could help vendors supplement their back office and business management capacity without adding more employees or increasing their payroll. He said customers pay a fixed monthly fee for end-to-end management and real-time data insight.

“We created Bold because e-commerce today is more difficult than it should be. Most brands end up with three or four different agencies handling their digital shelf, retail media, social media marketing, and more across multiple channels. As well as creating confusion and frustration, it slows down progress, ”Peretz said.

Editor’s Note: The offer side section Talk Business & Politics focuses on businesses, organizations, issues and individuals engaged in providing products and services to retailers. The Supply Side is operated by Talk Business & Politics and sponsored by Propak Logistics.

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