Home Content marketing OCBC Digital Marketing Manager Cedric Dias Joins Bank Jago as Marketing Director

OCBC Digital Marketing Manager Cedric Dias Joins Bank Jago as Marketing Director


OCBC’s Digital Marketing, Digital Wealth and Secured Loans Marketing Manager Cedric Dias has joined Bank Jago as Marketing Director. Bank Jago is a technology-based bank in Indonesia.

Dias had worked for OCBC for over six years. Prior to his role as Digital Marketing Manager for Digital Wealth and Secured Loans, Dias worked as Digital Marketing Manager for Product Marketing and the Money Segment at OCBC.

According to his LinkedIn, his role focused on five key areas: the digital brand, the marketing technology infrastructure fostering personalization, the creation of digital centers of excellence, the social as a business engine, the acceleration of lending guaranteed and penetration of wealth products. His duties included creating digital marketing assets, such as eChannel marketing campaigns and digital projects, for certified fund specialists. He also took on the additional responsibility of improving digital literacy within the OCBC through trainings, his LinkedIn said.

Prior to that, Dias was Head of Digital Marketing for OCBC’s Certified Fund Specialists in Singapore, where he led a team of six and was responsible for similar tasks. Among Dias’s accomplishments during his time at OCBC has been promoting content adoption through OCBC Consumer Bank with the creation of more than 100 videos per year since 2017, his LinkedIn said. Dias has also led the launches of electronic products such as PayAnyone, OneWealth, OCBC Life Goals and OneAdvisorHome Ecosystem. He also increased the bank’s digital footprint through digital and content marketing, driving double-digit growth in digital channel adoption, leading to double-digit revenue growth and cost savings, his added. LinkedIn.

Prior to joining OCBC, Dias was Digital Director and APAC Manager of Socialyse at Havas Media, where he oversaw branding and all aspects of digital marketing and new media. They included SEM, SEO, display marketing, social media, mobile marketing, website and landing pages, and digital analytics. He has also led social media and social media analytics training courses for NUS professionals, as well as leading new business development in various industries; said his LinkedIn.

Dias has also held executive and product management positions at Western Union Financial Services, Singapore, and Dabur India Limited, and Indian FMCG MNC. INTERACTIVE-MARKETING contacted OCBC and Bank Jago for comment.

Bank Jago is Indonesia’s leading digital bank and primarily provides lifestyle finance, sharia banking, merchant finance, and partnering activities. He also worked with Gojek to integrate Jago as a cashless payment method on the Gojek app in Indonesia in July this year. The partnership follows Gojek’s investment in Bank Jago last year and aims to provide Jago customers with increased convenience when transacting on the Gojek app.

Separately, OCBC launched its “Simply spot on” campaign in November last year, which aimed to reach young mothers and young men in Singapore to provide financial planning services. The campaign aimed to let these target audiences know that even in difficult times like today, it is possible for them to balance both their needs and their future aspirations. Produced in collaboration with creative agency GOVT Singapore, the campaign execution consisted of two TV commercials, one targeting young mothers and the other targeting young men.

Join our Asia Digital Marketing Conference which will run from November 9, 2021 to November 25, 2021 to learn more about upcoming trends and technologies in the digital world. View the agenda here.

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