It’s probably a name you’ve never heard of and is just starting to take off. Jenloop is a new startup platform designed to help celebrities make money through their name, image, and likeness. This is not just for college athletes, but with the new NCAA rules for the group, they can quickly make money because of their status and the kicker is (no pun intended), what are they? not necessarily the most prominent players on the football field who will do the most.
Jenloop is named after the three gentlemen of co-founders Jesse, Ed and Neil designed the platform to help celebrities of all kinds get the most out of their status. The launch of the platform was prompted by new NIL or Name, Image, Likeness legislation which was passed by the NCAA and began today (July 1). The loop in the name is short for “keep you posted.”
Neil Schwartz is a 36-year-old veteran sports agent and is always looking for ways to do more for his clients. He got together with his son Jesse and Ed to form the concept of helping celebrities, and in this case varsity athletes, take advantage of their fame and make it as easy as possible for them. And Jenloop.com was formed.
The stream of consciousness between Neil and Jesse came in 2020 and when Jesse had to take time off work due to COVID-19.
“I knew NIL was coming down the freeway,” Neil told me over the phone. “What happened was during COVID my oldest son Jesse is a dentist and unfortunately like all dentists across the country for two months they were all unemployed. So we got a chance to think about what was going on there, what is now and what the future is, and we came up with different ideas. As part of a collaboration, we offered Jenloop to recognize that these kids were going to be able to monetize their name, image and likeness for the first time, they just needed a platform that would allow them to do that. .
“For me, representing the players (his professional clients), I realize one of the greatest assets, obviously besides being talented football players or whatever sport they play in. Between Instagram and Twitter, many of these kids are 50… 60… 100,000… 500,000 and some of these young girls have over a million followers on Instagram and Twitter.
Dealing with clients in the past, Schwartz found that it was often impossible to sift through tons of different DMs on their social media pages of fans who wanted a shout out was often impossible and took way too long.
So Schwartz started to think …
“I thought wow if I created a platform where you can monetize your social media where you could promote something or shout out a happy birthday or personal wish or get a good wish… that would be unreal.
Think Cameo with a ton more public reach.
Schwartz was really looking for ways to get into this NIL business and find something that takes everyone’s risk away. For his son, he was looking for ways to help other celebrities. Their ideas have been brought together on this platform which is really designed for anyone to use.
Personally, I could create a Jenloop account. If someone wanted to pay for me to send a personalized message, I could charge whatever I wanted for that service and the platform takes care of all the collection etc. I’d better do it on the cheap.
“The beauty of the platform is that the celebrity sets its price,” Schwartz said. “Then they can change it. It’s their own platform. They can increase it, they can decrease it, they can accept (any request), they can reject and they can modify.
“They can press yes, no or edit. It’s done and the athlete (or celebrity) gets paid within a week.
Most believe that the star quarterback or running back will inevitably win more than maybe the left guard or some other position. But using this platform gamers can charge whatever they want for businesses to use their service for advertising and usually it’s a bit more. And Schwartz’s point cannot be overstated, who would you like to help you grow your local food joint?
“If you’re a pizza place, do you want the running back or the offensive lineman? Schwartz asked rhetorically. “For me, these opportunities aren’t just for superstar players, they’re for anyone who wants to be motivated to promote themselves.
“Or say you’re a Big and Tall store. You don’t want the quarterback, you want the offensive lineman. Fair market value is what one person is willing to pay another person for real services.
This is the key to it all. While Jenloop does not control how much a person is billed, it is the same fee for anyone who wants to use the service for that specific athlete or celebrity. If someone charges a thousand dollars for a tweet from Player X’s Twitter account, there will be no takers. If Joe’s offensive lineman charges $ 10, he could very well be very busy with all the requests.
It is also important that the athlete or celebrity actually works at it. This stuff doesn’t just happen because you donate your name, there is work to be done to stay on top and really capitalize on the platform.
“In Jenloop, they’re not the most popular person, because if the person doesn’t want to make those requests, then they’re not going to make any money. The quarterback might get more offers, but that’s also what it is in the NFL. “
College athletes, unless they already have some sort of super social media presence, are expected to make the most of it through their team’s fans and local businesses will use them as well. , not national.
And everything is over the edge. Anyone can see what a player is loading. Then the tweet or Instagram post comes out so everyone knows who it is that paid. Nothing hidden, everything is above the board and businesses may really like this part.
“Take a guy who owns Subway, he could just use my rig,” Schwartz said. “That way he doesn’t have a direct relationship with the player. He looks after the kid through Jenloop. Remember the kid is the one putting the price there. The kid determines the Subway now creates an Instagram post and then submits it through Jenloop for the player to post.
Apart from a yes, a no or a modification, there is no personal contact with the varsity athlete.
Several top SEC athletes have already registered on Jenloop on this first day (see list below). Many take this marketing thing (NIL) seriously and honestly they should.
College football players
PK Averty Atkins (LSU)
Battle of Saf Jordan (Alabama)
DT Quentin Bivens (Ole Miss)
CB Elijah Blades (Transfer portal)
DL Zachary Carter (Florida)
Saf Lewis Cine (Georgia)
DB Trey Elston (Auburn)
CB Jaydon Hill (Florida)
LB Zakoby McClain (Auburn)
RB Kendall Milton (Georgia)
OL Amarius Mims (Georgia)
Saf Leon O’Neal (Texas A&M)
Saf Rashad Torrence (Florida)
DB Kamar Wilcoxson (Florida)
LB Derek Wingo (Florida)
PK Cade York (LSU)
College basketball players
G Manny Obaseki (Texas A&M)