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Movers and Shakers: March 2022


In the publisher space, Daniel Baptiste-Pilkington of Honey has been promoted to director of affiliate partnerships for the UK and Europe. He left his previous position as Senior Director of Partnerships for UK and Europe. This move into the niche jobs category shows the growing use of the affiliate channel to generate revenue in brands across the continent.

VoucherCodes.co.uk has announced the appointment of Darren Sher as the new Vice President of Product, Engineering and Data. Darren assumes the role effective immediately, overseeing the product, engineering and data arms of the business, leveraging his extensive experience in product development to drive product innovation and customer experience forward within the company. ‘business.

Zefr has appointed Emma Lacey as Senior Vice President, EMEA. Emma brings over 15 years of experience building successful sales teams in the advertising industry. In her most recent role, Lacey was part of the EMEA leadership team at OpenX, working as Senior Director of Buyer Development to secure strategic partnerships with media agencies and brands. Additionally, she has held leadership positions with various media and ad tech companies including AOL, Sky and Blis.

An exciting partnership has been struck between UK retailer Marks and Spencer and performance marketing agency Journey Further to support their SEO ambitions for their UK Clothing and Home business under their MS2 division, after a highly competitive. Journey Further will be responsible for managing Marks & Spencer UK’s organic growth strategy for apparel and home and will use its performance driven approach to generate high quality digital PR coverage, for its clothing lines for men, women, lingerie and children. This will focus on creating and measuring relevant content using the agency’s proprietary tool to improve relevance and search rankings.

TripleLift, an ad technology company, announced the acquisition of 1plusX, an award-winning proprietary data enablement platform. 1plusX has unique technology to help publishers and advertisers reach their audiences with privacy-centric solutions. The media industry is changing rapidly. Third-party cookies, cross-domain and cross-app targeting, and audience choice are all evolving to better control user information. As a result, digital advertising will have to be rebuilt from the ground up. By joining the privacy-friendly solutions of 1plusX and the scale media marketplace of TripleLift, publishers can better monetize their content and advertisers can reach their audiences more effectively.

Also in ad tech, Hivestack, the digital programmatic out-of-home (DOOH) company, announced the appointment of Kira LeBlanc as global chief marketing officer. LeBlanc joined Hivestack in early 2021 when the company announced its global expansion and has since expanded her role as VP of Global Marketing. She will step into her new role as CMO, effective today (April 1, 2022), where she will continue to lead the team responsible for the company’s global marketing across all of its 25+ markets.

Future plc, the global specialty media platform, continued its rapid expansion with the acquisition of two businesses – WhatCulture, a brand focused on the games and entertainment market, and data analytics start-up, Waive, which uses machine learning. to identify social trends. Together, these acquisitions will strengthen Future’s diversification of revenue streams, supporting its social media offering and editorial strategy.

INCA has appointed Paul Scannell, previously Head of UK Market, as its first Regional Head for EMEA. In this newly created role, Paul will become a champion of the region, playing an instrumental role in developing the INCA proposition and the continued growth and success in the EMEA region. Paul also recently provided information on our latest deep-dive feature, so be sure to check it out if you want to learn more about how influencer marketing can work for all brands.

A big shout out to everyone featured in this month’s Movers and Shakers. We look forward to seeing more developments over the next month! Make sure you Let us know if you want to see yourself or a colleague in the next column.