Home Marketing automation Martech Mutiny company attracts $ 12 million pre-monetary valuation from investors

Martech Mutiny company attracts $ 12 million pre-monetary valuation from investors


Melbourne-based martech firm Mutiny has confirmed the investment from former Clemenger BBDO executive Nick Garrett and consulting guru Andrew ‘Billy’ Baxter.

Mutiny, which was founded in 2018 by Matt Farrugia and Henry Innis, was valued at $ 12 million (pre-currency valuation), with investors Garrett and Baxter via law firm Addisons.

The company derives 90% of its revenue from software licenses for the WarChest Software as a Service (SaaS) platform. WarChest is a media investment analysis platform including econometrics, machine learning, marketing automation, and predictive analytics.

“Nick and Billy advised the company informally for a while while we were building the platform and the technology,” comments Innis.

“We are delighted to formalize their involvement with us as investors in the business as well as to take Mutiny and WarChest to new heights with their support.”

Andrew Baxter has experience as an advisor, administrator and investor.

“There has never been a more important time for marketing responsibility in the boardroom and WarChest is the platform that drives that responsibility in a fragmented marketing landscape. Knowing the problems facing marketers in the space, it made sense that there was a market for a solution.

“WarChest is proving to be of critical importance to marketers, CFOs and CEOs across various industries, and I firmly believe it is a platform that addresses these challenges. ”

Garrett adds that most people see data and creativity as opposites, but creativity has immense value.

“In Mutiny and WarChest, I saw a company capable of industrializing this space and having a significant impact on our industry. I also love the energy and passion that Matt and Henry bring each day to what they do and the magnitude of their ambition. I learned a lot and had a lot of fun working with them as an advisor over the past 18 months, so investing in something you believe in was a no-brainer.

“I’m excited to see them do something positive to categorize and reinvent analytics to support media and creativity rather than oppose it.”


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