“These spots were designed to help show that business owners and traders are so much more than their small business etiquette, they carry on family tradition, spreading peace and enlightenment, inspiring new trends, disrupting relationships. markets and more, ”says Jeremy. Jones, director of creative campaigns at Mailchimp. “It’s about connecting on a human level while showing how Mailchimp can help their businesses grow like no other, we’re looking to build their business as well as their trust. “
The campaign was shot in Mexico City and directed by Eric Wareheim of Pretty Bird.
“Eric is the right balance between expert and absurd and knows exactly what it means to be a small business. It’s real to him – aside from being an amazing actor and director, he’s also a small business owner and, coincidentally, a Mailchimp client with his Wine Company Las Jaras Wine, ”Jones said.
Founded in 2001, the marketing automation platform and email marketing department will soon be under a new owner: Intuit, known for TurboTax and QuickBooks, on Monday announced plans to acquire MailChimp as part of ‘a $ 12 billion deal. Intuit said the merger gave businesses “the power to combine their customer data from Mailchimp and QuickBooks purchasing data to get the actionable insights they need to confidently grow and run their businesses. “.
Mailchimp’s campaign will run in digital and print media. It also includes two 30-second radio ads that connect the platform by providing creative tools, marketing automation, and recommendations that work together to improve results and help business owners sell more products.