Do Law Firms Really Need SEO?
Lawyers provide a necessary service to clients seeking honest and effective legal advice. Whether it’s a family dispute, fighting a DUI, or resolving a personal injury case, law firms are needed to help clients achieve justice for themselves and their families. families.
So, with such a demand for lawyers, one might wonder if digital marketing is even necessary to grow your business. Is word of mouth enough? Do you really need to invest in services like SEO?
The short answer is yes – law firms need SEO to grow organically and reach more clients online. But law firm SEO has many benefits that go beyond traffic and leads.
What is SEO?
Search Engine Optimization (SEO) is a type of digital marketing that involves driving organic (unpaid) traffic to one’s website and online profiles through search engines, namely Google. SEO allows law firms to drive long-term targeted traffic, whether to their website, directory listings, or blog.
Many lawyers use SEO as their main source of marketing due to the nature of the services they offer. Prospective clients most often go to Google to find lawyers in their area, as opposed to searching on social media.
This makes SEO the go-to method for law firm marketing.
5 benefits of SEO for law firms
SEO for law firms has many benefits. Since clients use Google to find lawyers near them, your firm will want to be present in search results. This often does not happen naturally, but rather requires an intentional SEO strategy.
Here are some reasons why SEO is necessary for law firms.
1. Reach customers who are looking for your services in your area.
Few marketing methods give you the precision of being able to reach users who are actively seeking your services in your service areas. In fact, most methods (like social media) just allow you to post and attract untargeted followers.
SEO allows you to target the terms (“keywords”) that users search for to find law firms like yours. Ultimately, this helps you rank in Google for terms like “Seattle PI Attorney” or “NYC Job Attorney”, or whatever is relevant to your business.
2. Generate organic traffic for weeks, months, or even years.
Once your website is ranked in Google search, it has the potential to attract organic traffic for weeks or even years. Indeed, as long as people search – and as long as you rank – your presence attracts new users to you.
SEO is an “organic” method because you can implement many strategies yourself without paying for ads. Of course, you’re encouraged to work with a professional for the best results, but you can often start generating traffic even on your own.
3. Increase your law firm’s brand visibility.
While other marketing methods (like social media or email) often require users to already know about your brand and subscribe to it, SEO allows you to reach people who have never heard of it. you before. This is done by ranking for “unbranded” keywords.
For example, suppose you provide family law services in Los Angeles. With the right SEO strategy, you can rank for “LA family law”, “los angeles family lawyer”, “LA family lawyer”, “LA divorce lawyer”, etc., even for users who have never met your law firm before. .
Whether you’re new or you’ve been in business for years, SEO can help you get found by users who search for your services every day.
4. Attract backlinks that build authority.
Backlinks (links from other websites to yours) are essentially votes of confidence that your website is legitimate and provides value to users. And the more high-quality backlinks you have, the better your own site’s authority will improve.
SEO allows you to create content and website experiences that attract backlinks. These backlinks can improve your SEO, which in turn can improve your Google rankings. Additionally, links from other sites have the potential to drive additional traffic to your website.
5. Provide a better, more interactive website experience.
SEO has many aspects, but the main aspects are on-page, off-page, and technical SEO. And technical SEO is all about optimizing your website speed, user experience, and infrastructure to create a better experience for your potential customers.
With SEO, you will improve your website loading speed, URL structure, internal linking strategy, site security, etc. All of these have an impact on SEO, but they also ensure that users view your site as fast, secure, and professional.
When implementing SEO, you’ll want to find a trusted web developer to apply these technical optimizations so that your site not only looks good, but has a solid SEO foundation.
SEO results for lawyers
A 2022 research study found that SEO was the most effective and highest rated marketing channel by 79% of law firms. And that’s no surprise, because Google is the number one driver of organic traffic for businesses in the legal industry.
In fact, SEO can generate many results for law firms, including:
Increase in organic traffic
Increase in on-site conversions
Improved Content Marketing
Improved site speed
Earned Website Authority
Increase in referral traffic
Increase in directory traffic
Increased local traffic
In short, law firms cannot afford to miss out on the many results that SEO can bring. And while there are many marketing strategies for law firms, SEO remains at the top.
Grow your law firm with search engine optimization
Law firms need SEO in order to encourage their visibility in Google search – the main place where users will find legal services in their area. Without SEO, lawyers risk being overtaken and outclassed by the competition.
While having a holistic marketing strategy is always recommended, SEO is one channel you don’t want to miss. Simply following SEO best practices can improve your content, your site’s foundation, your website’s security, and other factors Google looks at to rank your site high in search results.