Home Content marketing Launch of the new Statesman Media Group in Abu Dhabi – Middle...

Launch of the new Statesman Media Group in Abu Dhabi – Middle East Campaign


New Statesman Media Group (NSMG), a global media technology company, has opened a new office in Abu Dhabi Global Market (ADGM), Abu Dhabi’s international financial hub, within its WeWork x Hub71 technology ecosystem.

With access to 89 million annual users and more than 30 B2B industry sites in its extended network, NSMG has chosen Abu Dhabi to launch its cutting-edge B2B Lead Monitor content marketing technology and to get closer to its customers in the Middle East, while promoting titles, including The New statesman, Technical instructor, Capital monitor, Newspaper, Spears Wealth Management and Elite traveler, who celebrates his 20e anniversary this year.

With a growing number of savvy business readers already in the region, NSMG appeals to those who value thought-provoking and insightful writing alongside data-driven journalism. NSMG defines how political, economic, cultural, technological and social issues are changing the world – and tells those stories to the people who make that change.

Eleanor Slinger

With Abu Dhabi’s emphasis on diversification, FDI and energy transition, the regional director of NSMG Eleanor Slinger said, “As part of our international growth strategy, Abu Dhabi has been the natural stepping stone for our media technology company, which brings our unique B2B and B2C digital marketing content solution, Lead Monitor, to a greater number of Middle Eastern clients who value high quality journalistic content target high profile decision makers and influencers and use AI technology in powerful and engaging ways.

New Statesman Media Group is also an Official Media Partner of ADGM Fintech Abu Dhabi Week, which runs November 22-24, 2021.

The New statesman recently introduced a new visual identity for its magazine and website www.newstatesman.com, perhaps the most ambitious overhaul in its 108-year history. The overhaul is part of the last phase of expansion as it takes The New statesmanaward-winning journalism to a wider international audience on multiple platforms.

As part of his expansion, Tim Ross joined Sept. 6 as Bloomberg’s Policy Editor-in-Chief. The New statesman will also expand his coverage on environment and climate change under Philippa Nuttall while Adam Tooze, author and economic historian, has joined as a contributing writer.

Jason cowley, The new statesmanThe editor of, said: “In an era of pandemic, polarization, climate crisis and political upheaval, our mission remains unchanged: to understand, analyze and explain the defining issues of change in the world. We have an open mind and strong convictions. We particularly value independent thinking, critical thinking and a willingness to debate – and we believe our new design expresses this spirit.

To celebrate the launch of its new site, readers can enjoy free access until the 20the September 2021 to www.newstatesman.com.


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