Home Marketing automation Launch of Square Loyalty and Square Marketing for Irish businesses

Launch of Square Loyalty and Square Marketing for Irish businesses


Square Marketing and Square Loyalty are the latest products to expand Square’s connected ecosystem in Ireland

DUBLIN, March 10, 2022–(BUSINESS WIRE)–Square has announced two new products in Ireland to help businesses increase sales and engage customers with just a few clicks. Both software, Square Marketing and Square Loyalty, are now available as separate subscriptions for Irish businesses of all types and sizes.

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Square marketing helps businesses reach customers at the right time and in the same place. The tool enables businesses to create, send and track email marketing campaigns in minutes – from one-off email campaigns to custom automations – expanding customer reach and helping sellers gain key business insights through analytics.

Businesses can now also create a loyalty program in minutes with the launch of Square loyalty. This new-to-market tool can help turn one-time visitors into regulars and increase repeat visits. It’s easy to set up a personalized loyalty program that rewards customers in-store and online.

“Square Loyalty has allowed us to introduce a new way to turn unique visits into repeat customers,” said Jonathan Hughes, founder of Shoe Lane Coffee – one of the first companies to use Square Loyalty in Ireland. “As the tool works both in-store and online, our customers have the flexibility to redeem their points in a way that suits them, making the process simple and streamlined for us at the same time. We are now looking to launch Square Loyalty in our three cafes, which means our customers have the choice of where they want to spend and accumulate their points.”

This dual-product launch aims to further level the playing field for businesses, as it provides all sellers with powerful and easy-to-use marketing tools that were typically only available to large corporations. In addition to the Square products already available to Irish sellers like Square Point of Sale, Square Online and Digital Gift Cards, Square offers a whole suite of customer capability products that allow sellers to manage the entire consumer lifecycle in one place.

“Square helps its sellers bring more value to their customers by expanding the ecosystem of products and services in Ireland”, noted Saumil Mehta, General Manager of Customers and Point of Sale Square. “Sellers are increasingly turning to Square as a one-stop-shop to manage all aspects of their business, from payments and online commerce to inventory, team management, loyalty programs and more. We’re excited to help sellers manage and grow their business with the addition of these new tools that allow them to retain and re-engage customers.

Data from Square’s email marketing platform shows an average 25% increase in spend from customers using email coupons. Square marketing key features include:

  • Drive buyer engagement and ROI– Square Marketing gives businesses a powerful tool to help them grow their customer base, drive repeat visits, and increase buyer spend.

  • Plan ahead, automate and send –Businesses can schedule or immediately send emails to customers by taking advantage of Square Marketing’s automation capabilities, saving them time and effort.

  • Measure campaign results – Real-time tracking is available in the Square Marketing dashboard around active campaigns, open and click rates, and attributable sales.

Square’s global data shows that customers who sign up for a Square Loyalty rewards program are twice as likely to be loyal customers. Key features include:

  • Generate visits and sales – Businesses can encourage loyal customers through the establishment of a loyalty program.

  • Omnichannel integration – Square Loyalty is integrated with businesses’ point of sale and website, meaning businesses can reward customers wherever they choose to buy, whether in-store or online.

“The past few years have been tough for businesses and it’s more important than ever for sellers to stand out from their competition and see the impact on their business,” noted Stephen Smythe, Head of European Marketing at Square. “We are approaching a year after launch in Ireland and have seen strong demand for products such as Square Loyalty and Square Marketing from our sellers – we are excited to launch them in such an innovative and entrepreneurial market.”

To learn more about Square Marketing, businesses can visit: https://squareup.com/ie/en/software/marketing and for Square Loyalty: https://squareup.com/ie/en/software/loyalty

About Square, Inc.

Square, Inc. (NYSE: SQ) creates tools to enable businesses and individuals to participate in the economy. Sellers use Square to contact buyers online and in person, manage their business, and access financing. Individuals use Cash App to spend, send, store and invest money. And TIDAL is a global music and entertainment platform that extends Square’s goal of economic empowerment to artists. Square, Inc. has offices in the United States, Canada, Japan, Australia, Ireland, Spain, Norway and the United Kingdom.


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