Home Marketing automation Kop & Kande and Agillic have reached the next frontier of

Kop & Kande and Agillic have reached the next frontier of


Press release, Copenhagen, March 15, 2022

Before COVID, the separation between online and offline stores was clear for many retailers. But when the pandemic hit and retail businesses were forced to go online, many quickly had to boost their e-commerce capabilities. Now that stores have reopened, Kop & Kande is using Agillic’s omnichannel marketing automation platform to deliver a seamless customer experience between its online and physical stores.

If you didn’t have an online store when the pandemic hit, you didn’t have a store at all. This seemingly simple truth is complicated when considering franchising, where individual stores stood to lose all their revenue while the online store suddenly made all the sales. For the Kop & Kande franchise, using omnichannel marketing to facilitate a smooth return to stores post-lockdown has been as important as continuing to boost online sales.

Despite the convenience of the virtual store, physical stores still offer several advantages. In-person shopping allows customers to seek help from in-store experts, assess factors such as item quality and size, and go home immediately with their new products. Promoting these benefits to online shoppers is essential for Kop & Kande to succeed in a digital world. However, offline purchases may prevent the collection of data necessary to perform personalized marketing communication. According to Malene Maarbjerg Rasmussen, Marketing and Omnichannel Director of Kop & Kande:

“Often what happens in stores is a black box, at the data level. Who is buying what, is the customer also buying online, is there a category or brand they are interested in particularly, etc. all represent important information about the customer journey for us to collect valid data, as it allows us to offer our customers better service and more personalized offers.

With the help of Agillic’s Gold Partner, Web2Media, who works closely with Kop & Kande to facilitate their continued development on the platform, Agillic has enabled data collection on these factors by supporting its client club, Klub Kop & Kanda. The club ensures that customers are known, whether they buy online or offline, and enables the collection of data on the extent to which online marketing communication generates offline sales. As such, Kop & Kande caters to hybrid shopping, encouraging online and in-store shopping. For example, it offers birthday vouchers, which can be redeemed both online and in-store, and click-and-collect, which drives customers through the door, with the possibility of upselling and in-store inspiration.

In this way, Kop & Kande is also using Agillic to encourage in-person shopping, build lasting, profitable and value-added relationships with their customers – and reduce communication pollution with data-driven messaging.

According to Agillic’s CXO, Rasmus Houlind:
“In this time of digitalization, we are excited to be able to help established retailers such as Kop & Kande build a bridge between physical and online stores to delight the customer. We are especially proud to be able to help franchises feel the value economics of omnichannel marketing capabilities. We work hard to understand our customers and help them use our platform to build strong, lasting relationships with our customers.”

For more information, please contact
Emre Gürsoy, CEO, Agillic A/S
+45 3078 4200
[email protected]

About Agillic A/S
Agillic is a Danish software company that offers brands an omnichannel marketing automation platform through which they can work with data-driven insights to create, automate and send personalized communications to millions of people, and creating the most impactful, meaningful and profitable customer experiences.

Agillic is headquartered in Copenhagen, Denmark, with sales units in Berlin, Malmö and Oslo, and development units in Cluj-Napoca and kyiv.

Agillic A/S (publ) (Nasdaq First North Growth Market Denmark: AGILC)

For more information, visit www.agillic.com

About Kop & Kande
Kop & Kande has more than 100 stores in Denmark and offers a wide range of products ranging from bedding, cutlery, kitchen appliances to gift items. Kop & Kande was officially established in 1984 – learn more about the history of the chain store via this link: https://www.kop-kande.dk/om-os/historie

  • Kop and Kande and Agillic Press release