Pondurance has announced the appointment of Jimmy Tsang as Vice-President Marketing. Tsang brings over two decades of marketing and leadership experience to the Pondurance team, having recently led product marketing at IBM Security Services. In this role, Tsang led product marketing for MDR services and skills through Zero Trust; Strategy, Risk and Compliance; Cloud security; Threat management; Data and application security; Terminal infrastructure and security.
Previously, Tsang led both content marketing and solutions marketing for IBM Security, the industry’s largest enterprise security provider with approximately 8,000 employees. In these roles, he helped transform the culture of IBM Security to embrace integrated product and service security solutions and develop large impactful marketing initiatives.
He also developed the go-to-market strategy and plan to evolve the way IBM Security engages with customers and analysts with holistic solutions rather than fragmented one-off products. Earlier in his career, Tsang held both marketing and management roles at companies such as Nokia, Pfizer, and Procter & Gamble.
“Jimmy has a history of growing $ 1 billion in security offerings. As Pondurance grows to meet the explosive market demand for our services, Jimmy’s unique combination of skills will allow us to intensify our marketing efforts, ”said Lyndon Brown, Director of Strategy at Pondurance. “His appointment is a welcome addition to the Pondurance leadership team as we continue to build on our momentum and invest in the next phase of our growth and development. “
“I am delighted to join Pondurance at this exciting time in the company’s trajectory,” said Tsang. “I look forward to working with this incredible team to strengthen the strong position Pondurance has gained in the market and help advance the company’s marketing efforts. “
Tsang holds an MBA from Harvard Business School and a BS in Chemical Engineering from Yale University.