The rise of word-of-mouth marketing is evident as more and more brands want to find solutions that empower their true product fans, who are the most organic marketers. WOM Protocol, a Web3 martech solution that gives creators, brands, publishers, and social networks a way to monetize word-of-mouth recommendations, has announced the release of a dedicated BULLZ Video Telegram bot.
The Telegram bot specifically targets Web3 projects that want to build a vibrant community, allowing their early fans to instantly upload supportive recommendation videos. The bot can be integrated into any Telegram group and additionally allows direct sharing of downloaded videos via a link including a preview of the content. Melanie Mohr, Founder and CEO of WOM Protocol explains: “This bot is a real word-of-mouth booster! Telegram is such an important platform for the web3 space and one of the best places to share a sincere recommendation. Besides the fun of supporting a project with a good promotional video, the creator can earn rewards.
The BULLZ Video Telegram bot advertises the ecosystem of martech tools that WOM Protocol has already launched. It is part of the BULLZ app with a built-in “promote to win” incentive system for video creators and “review to win” for content-consuming audiences. The BULLZ app has already onboarded thousands of users and influencers with over 24 million contacts since the end of last year, leading some creators to call it the “TikTok of Crypto”. While creators win with their videos, viewers can do the same by rating the content, to ensure that only authentic recommendations with a certain quality are eligible to win.
Web3 marketers can access and use user-generated content from both the BULLZ Telegram bot and the app through the WOM campaign manager. Various web tools allow for the creation of videos and the presentation of content even on the project website as a method of social proof.
Since the beginning of this year, WOM Protocol has seen growing interest from projects in the Web3 space. Jigstack, Play-to-Earn crypto game SolChicks, NFT sports collection MetaLeague, blockchain game Moonray and many more brands have launched campaigns with the WOM protocol to enable their communities to monetize user-generated content (UGC).
Robert Weir, COO of Jigstack says: “With Jigstack, we are building a suite of productive flagship DeFi products that make it easy for users to engage with the DeFi ecosystem. We are always striving to bring value to our community. Therefore, it’s great to working with a protocol like WOM that helps us drive user-generated content in our community because they are the most authentic and trusted marketers for us!
Melanie Mohr, Founder and CEO of WOM Protocol explains: “Creators should have the freedom to create to win, or rather ‘promote to win’, because that’s when brands and projects are willing to pay into the system to empower their communities. to spread the word about them. We are seeing this shift from traditional content marketing to community marketing. The WOM protocol is the perfect opportunity for projects to leverage true word of mouth – the most valuable form of marketing – and we are focused on providing solutions to embed the protocol into any website, app or social media platform.
About the WOM Protocol
The WOM (word of mouth) protocol is a blockchain-based protocol that gives brands, content creators, publishers and social networks a way to monetize word of mouth recommendations on any website, app or platform. WOM is backed by dozens of seasoned investors around the world. For more information on WOM: https://womprotocol.io
BULLZ is an app dedicated to discovering authentic recommendations related to blockchain and crypto. Users can find trending projects, discuss them with other crypto enthusiasts and experts, and can be rewarded for sharing their own videos about projects and companies they like. With the “promote to win” model, users are rewarded with WOM tokens for authentic endorsements right in the app. For more information about BULLZ: https://bullz.com