Home Marketing automation Impartner and The Sherpa Group Announce New Technology and Services Partnership

Impartner and The Sherpa Group Announce New Technology and Services Partnership


Through a new global partnership, Impartner and The Sherpa Group intend to boost the partner experience with a “best-in-class combination of technology, support and services for every step of the partner journey”.

SALT LAKE CITY, May 3, 2022 /PRNewswire/ — Impartner, the world’s most comprehensive channel management platform and partner relationship management (PRM) provider, and The Sherpa Group, the award-winning Channel Growth specialists, today announced a new strategic partnership. The new alliance will accelerate opportunities for channel providers by combining best-in-class technology with expert-led services.

With 80% of the broader supply chain ecosystem non-transactional, vendors are aggressively shifting from traditional revenue and profit-based metrics to prioritizing things like co-innovation and value creation , but the challenge for providers is being able to measure these new metrics. . In order to scale and drive growth, vendors are focusing on the partner experience to engage the ideal new partners.

Impartner’s Partner Relationship Management (PRM) and Channel Marketing Automation (TCMA) solutions have been recognized by leading analysts and research firms for delivering the best partner experiences. As an industry leader, Impartner helps companies around the world manage their partner relationships, drive demand through partners, and accelerate revenue and profitability through indirect sales channels. Sherpa Group’s extensive experience in channel growth and shared commitment to customer success aligns directly with Impartner’s mission.

The global partnership will see The Sherpa Group provide a bespoke service offering, from pre-sales consultations to onboarding, strategic and growth-oriented support for potential and existing Outsourcer customers, and will give Outsource users the flexibility to leverage their existing Channel Transformation Framework which is already used to develop some of the biggest technology vendors, such as Microsoft, Zoom and Cisco.

“We are grateful to strategically engage with a global partner who shares the same passion for providing channel customers with the highest level of service,” said Marc Rogers, SVP of Global Strategic Accounts and Partnerships at Impartner. “We look forward to leveraging our combined channel industry expertise and proven track record of success to provide best-in-class support at every stage of the partner experience.”

Tom PerryCEO of The Sherpa Group, is excited about what this means for vendors and partners: “The Sherpa Group and Impartner have enjoyed a close working relationship; by strengthening and formalizing this partnership, vendors will be able to benefit from the combination of best in class technology and services.

“The end result will mean that Partner Experience will be at the forefront of everything we, and Impartner, offer suppliers, which is the only way to create breakthrough in the face of increased competitive activity.”

The agreement will immediately see a new, closer collaboration between the two companies, the underlying principle being to foster the experience of partners across the whole of the English Channel.

About Outsourcing

Impartner is the fastest growing and most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Channel Marketing Automation (TCMA) solutions, which help businesses around the world to manage partner relationships, drive demand through partners, and accelerate revenue and profitability through indirect sales channels.

For more information about Impartner, visit impartner.com.

About Sherpa

Sherpa is an award-winning, high-growth distribution agency that supports global enterprises in transforming their channels. It’s a team of experts, all true channel specialists, recruited exclusively from technology companies, agencies and the channel to ensure we can create, manage and measure partner programs that operate globally.

Sherpa is committed to enabling channel transformation using its six pillars of channel development – ​​plan, recruit, engage, activate, grow and measure, and was listed as one of the top 50 agencies in the Sherpa report. B2B benchmarking 2020.

Customers include: Genesys, Lenovo, Sage, Verizon, Microsoft, Cisco and Dell.


Partner contact:
Chelsea Cavalier
[email protected]

SOURCE Partner