There are currently over 8,000 Martech SaaS offerings worldwide.
These tools use cutting edge technology to automate multiple manual and redundant tasks, allowing marketers to improve their skills and focus on the creative and strategic aspects.
Major martech categories include Content Management Systems (CMS), Customer Relationship Management (CRM), and Conversion Rate Optimization (CRO)
In recent years, MarTech, or marketing technology, has dominated the tech world. It is evolving at an incredible rate, and for good reason. MarTech has not only transformed how marketing teams across all industries operate, but has also propelled several technological innovations into the workplace.
You must have heard of Scott Brinker’s famous Martech5000 – dubbed the most cited benchmark of all time since its release in 2017. We didn’t know that by 2021 the supergraph will need an overhaul to accommodate 7,040 marketing software companies fighting for market share. in a $ 121 billion industry.
If you don’t know Scott Brinker, he is THE godfather of MarTech and the vice president of Platform Ecosystem at Hubspot. He created a supergraphic marketing technology landscape in 2017, Martech5000 – named after 5,000 SaaS companies competing in the global marketing technology space. In 2020, Brinker had to update the supergraph with over 2,000 additional SaaS companies, presenting over 7,040 SaaS options to choose from. This year, the count reached 8,000!
It just shows how complex the MarTech field is.
So what exactly is MarTech?
MarTech includes tools and software that help marketers interact with their audience with changing user behavior. These tools use cutting edge technology to automate multiple manual and redundant tasks, allowing marketers to improve their skills and focus on the creative and strategic aspects.
To quote Scott Brinker, “MarTech applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives. It’s an ecosystem of interconnected sales and marketing tools to track and engage users throughout their digital journey.
With so many innovations in MarTech, the accessibility of cutting edge and innovative tools, the emergence of cloud platforms and their easy adoption through SaaS, the real question is how marketers can separate technologies “Must have” expensive “good to have” dishes? And furthermore, what are the basic tools that every SaaS marketer should have in their arsenal?
Key Marketing Technologies to Build Your Ultimate B2B SaaS Technology Stack
Customer Relationship Management (CRM)
All marketing strategies big and small have one thing in common: they are all customer-centric. Robust CRMs, like Selling power and Hub Spot, include a comprehensive dashboard for customer information that also allows you to record every engagement with the user as they progress through their journey. From scrolls on a blog post to email open rates and landing page click-through rates, a CRM is intelligently designed to create a customer story, allowing you to tailor the marketing strategy to meet the needs of the customer. user / customer.
Content Management Systems (CMS)
Content is at the heart of SaaS marketing. But the content can be chaotic if it’s not well structured. Imagine customers coming to your website for resources and struggling to find what they are looking for in a maze of blogging and resource archives. Using a content management system (CMS), you can get a framework to create, organize, deliver, and optimize your content. WordPress is the most popular CMS.
Email is the most archaic form of marketing, yet it is the most powerful promotional tool. With the latest marketing automation tools, you can energize your marketing campaigns using segmented emails and lead management to get noticed by the right crowd at the right time. Think about Marketo Where Eloqua when you think of marketing automations.
Search Engine Marketing (SEM) and Keyword Research
Search engine optimization is a bit like a battleground for industries struggling for visibility. Search Engine Marketing (SEM) and keyword research tools breathe new life into these search engines. They show the information you need to improve your search performance, help you identify search trends, optimize content for high volume keywords, and track backlinks. Neil patel Ubersuggest is a good example of a keyword research tool.
Social Media Marketing (SMM) and Brand Oversight
Your customers spend most of their waking hours on social media. Why not take advantage of the most used channels to reach potential customers? But be careful, building a brand on social networks does not happen overnight. It takes patience, serious and concerted efforts to be visible to the right audience. Luckily, social media marketing tools make your life easier by letting you schedule content weeks in advance, choose a posting schedule that matches your audience’s social media behaviors, and analyze your social media. best performing publications. Advanced MarTech SaaS brands, such as HootSuite, even offer a live brand monitoring tool that makes it easy to interact with potential customers whenever they talk about your brand.
Conversion rate optimization (CRO)
CRO tools help you decide which headline article or hero image can deliver dramatic results. You can use CRO software to track the smallest variations, using A / B testing and other data-centric tools to collect meaningful data and use it to optimize your marketing strategies. To optimise is one of the “must have” CRO tools in the MarTech space today.
Today more than ever, MarTech is the foundation of customer-centric marketing as it delivers personalized, data-driven customer experiences. This allows you to engage with the right audience, at the right time, with the right message, on the right channels.
Modern SaaS marketers have a plethora of tools in their arsenal that can do their jobs efficiently. Therefore, having the right MarTech stack is crucial. This involves understanding the tools, identifying the gaps, knowing which tools are worth investing in, and having the right MarTech strategy.
With these, you can achieve hyper-growth for your SaaS business by unleashing the power of MarTech and data for a thriving (and scalable) customer experience.