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Google presents its intention to appease the French antitrust body on news content, Marketing & Advertising News, AND BrandEquity

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Google has submitted proposals to the French antitrust watchdog on how it would deal with news agencies and publishers in a dispute over payment for news content, Google and the watchdog said on Wednesday.

The French Competition Authority said in a statement that it would submit the proposals for public consultation and that the parties concerned must respond by January 31, 2022.

News agencies, which have lost ad revenue to online aggregators like Google and Facebook, have complained for years that tech companies are using articles in search results or other features without paying royalties. author.

As part of its proposals, Google is committed to negotiating “in good faith” with news agencies and publishers the amount it would pay for the use of their protected content.

He also undertakes to make an offer to pay within three months of the start of negotiation.

If an agreement cannot be reached, it would be possible to go to an arbitral tribunal to decide on the amount to be paid.

Google said on its Google France blog that its proposals highlight its willingness to open a new chapter in the copyright dispute.

In November, Google began paying Agence France-Presse for its news content in a deal that follows France’s passage of a copyright law that creates copyright laws. “Neighboring rights”, forcing the big tech companies to open talks with news publishers who want a license payment.


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