Over the past two years, the adoption of the cloud has resulted in a paradigm shift for many industries. The restaurant industry, however, took its own pace to adapt as it was heavily influenced by margins, resistance to change and high CAPEX. However, the pressure to innovate, changing consumption habits and the acceleration of technology due to the pandemic have changed the mindset of operators. From online ordering and checkouts, to contactless catering and food delivery, the restaurant and catering industry cannot ignore the trends that are helping businesses reinvent themselves to stay relevant and competitive.
Going forward, the growth of the restaurant industry will be driven by multiple factors such as off-premises consumption, menu engineering, new ingredients and the use of technology to improve operations and delivery. Services.
Growth from off-premises catering and other sources of income
Despite the rapid return in offsite revenue and consumer footfall, brands today need a gateway to new revenue streams by continuously focusing on menu improvement and providing personalized service through the drive-thru, delivery, pick-up, meal kits, etc. Investing in off-premises dining will continue to be a driving force behind restaurant design and operations over the coming year. An extension to this is Cloud kitchens, the success of these models depends solely on the quality of the food and the speed of delivery. Understanding the unitary economics of partnering with delivery apps and the cost of purchasing menu items is critical to the success of a cloud cooking business. Restaurant owners need to be aware of what customers like and dislike and anticipate what they are likely to order at different times and days. Our study POSist Restaurant Industry & Market Evolution (PRIME) India report revealed that 53% of restaurateurs are interested in setting up cloud kitchen to create new revenue streams.
Marketing automation to build customer loyalty
Marketing automation and CRM will be an essential part of running a restaurant. Managing your customers’ information begins in the background by collecting information about interests, habits, lifestyle preferences, etc. unique dashboard. Such intelligence can help brands understand their customers better and improve service that will ultimately continue to improve customer enjoyment. Building effective communication between channels can go a long way in nurturing your relationships with your customers; Restaurants can use Customer Relationship Management (CRM) tools to analyze their diners’ data and compelling communication touchpoints with customers to create a personalized experience.
Building an efficient backyard
End-to-end inventory management has been one of the most underrated elements of running a restaurant. Often, inventorying isn’t as rewarding as perfecting a dish in a restaurant. Yet it is essential in your restaurant’s operations and plays a central role in the growth of your restaurant. Modern cloud point-of-sale technology has evolved where the interconnection of the point-of-sale with other technologies used in restaurants such as online ordering platforms, customer-centric technology and kitchen display systems (KDS) can record inventories, share real-time and auto analysis. – update the prices of the articles. By automatically collecting relevant data in one place, you can speed up tracking and make decisions that directly impact the effectiveness of the results. According to our PRIME India report, 80% of restaurateurs agreed that deploying in-house technology is a must to run a successful restaurant.
Increased productivity with unified systems and integrations
As diners demand a more personalized experience and restaurateurs rely more on data to make informed business decisions, a unified dining platform is at the heart of the action. This is where real-time transactions and analytics come into play. Integrations play a critical role in creating unified and transparent performance. Restaurants can benefit from many important features through third-party integrations including employee management, payments, delivery, accounting, and more. Customer engagement integrations, such as loyalty programs, can also deliver a high return on investment.
Voice control to facilitate user experience
Virtual assistance is no longer a distant reality in the restaurant industry. Global chains such as KFC, Pizza Hut have enabled voice control to provide seamless experience to their customers. In-app voice assistance or integration with virtual assistants like Alexa or Google Assistant provides easy navigation for customers to place orders using voice commands. Voice assistance is one of the most promising technological trends and will influence the future of the restaurant industry.
The opinions expressed above are those of the author.
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