Elm Street Technology recently announced the acquisition of OutboundEngine, a marketing automation software company based in Austin, Texas. The acquisition of OutboundEngine complements and expands Elm Street’s Elevate platform, which provides an end-to-end suite of real estate technologies and marketing services.
“Elm Street Technology and OutboundEngine share a similar vision and culture, which we are confident will make them a powerful combination,” Prem Luthra, President and CEO of Elm Street Technology, said in a statement. “Our two companies strive to create a streamlined and simplified user experience for the real estate community and complementary industries. Joining forces allows us to collectively focus our attention on creating a true “one stop shop” for all aspects of real estate marketing and productivity. “
“We are in a time of radical digital change and customer-centric product evolution,” Marc Pickren, CEO of OutboundEngine, said in a statement. “OutboundEngine’s ability to align with a progressive and forward-thinking company like Elm Street Technology will allow us to evolve our products and services at an aggressive pace that has never been seen in the real estate industry. “
“Not only does the OutboundEngine technology stack add an additional layer of opportunities for our current real estate customer base, it also focuses on serving a broader audience segment such as mortgages and lending.” , adds Prem Luthra. “As we grow more aggressively in these markets in 2022, an alliance between our organizations was an obvious choice and we are delighted to welcome the entire team into the history of Elm Street Technology. “
In early 2020, Elm Street Technology announced a strategic partnership with Aquiline Capital Partners, a New York and London-based private investment firm that invests in financial services and technology, business services and healthcare companies. . This partnership has enabled Elm Street Technology to accelerate its organic growth and pursue strategic acquisitions. OutboundEngine is Elm Street Technology’s tenth acquisition since the company was founded in 2016. Past acquisitions have included companies such as VoicePad, FlowROI, IDX Broker, eMerge, AgentJet, Listingbook, RLS2000, Morris Marketing / IXACTContact and Consolidated Knowledge .
For more information, please visit tryelevate.com.