The digital age has taken hold of almost every field and has opened up a plethora of new opportunities. Due to the growing importance of a digital presence, all businesses are focusing on sophisticated digital marketing strategies. This shift from offline to online gave birth to a new emerging field called “Digital Marketing”.
Reflecting on the subject, Dr Jitendra Kumar Mishra, Director of Jaipuria School of Business in Ghaziabad, said: “In this digital age, the vast field of marketing has, like everything else, undergone a complete transformation. Computational data analysis and its application in business models have opened up new avenues and employment opportunities for those aspiring to specialize in marketing. Digital marketing is already a booming industry.
Dr Mishra also added: “A report from the research department of Statista reveals that digital marketing is expected to reach 539 billion rupees by 2024. Data-driven marketing and luxury marketing are also growing in popularity. The emergence of new technologies will further stimulate diversification. marketing in the future. “
Describing the reason for this sudden surge in the need for skilled professionals in digital marketing fields, Arjun Nair, co-founder of Great learning, said: “The digital transformation of businesses has led to an increase in demand for skilled marketing professionals. digital. skills, more than ever. Businesses and professionals have realized that digital marketing skills are essential for understanding customer insights, engagement strategy, marketing analysis, and campaign management to optimize marketing efforts. We have had significant registrations for our Introductory Digital Marketing Program and PG in Strategic Digital Marketing, making it one of the most coveted programs on our platform.
Many applicants are now opting for various digital marketing courses available on online educational portals to hone their skills. Learning digital marketing will help you understand the demand for labor more precisely.
“Marketing management helps students provide information on how to develop businesses, promote and sell products successfully through the use of marketing strategies, research and analysis. With this in mind, Advanced marketing courses such as Marketing Analytics, Web Analytics, Social Media Analytics, and Content Marketing teach you to develop advanced marketing management skills to become the most sought-after professionals in the industry, ”said Lokesh Jasrai, Associate Professor ( marketing), Mittal School of Business, Lovely Professional University
Here are some of the online digital marketing courses to take:
1. Digital marketing management:
ISB’s executive training portal provides the digital marketing and analytics program with a fee of Rs 1,000,000 plus GST. This is a 3-month training course. This course provides an understanding of digital customer behavior, develops digital marketing strategies, and identifies in-demand metrics to effectively measure and optimize ROI. This online program will help you plan and execute transformational digital marketing strategies and best practices. The new session of the course will start on November 12th.
The University of California offers this course on the Coursera e-learning platform. This specialization will teach you how to optimize website content for the best possible search engine rankings, the theory behind Google search, and other search engine algorithms. Free registrations for the course began on Saturday 23 October.
3. Social media management:
Offered by Facebook at Coursera, this certificate course lasts 12 hours. The “Social Media Management” course will equip you with essential skills in content creation and management. You will learn how to create effective social media posts and how to build a strong brand to help you establish a social media presence. You will also learn how to establish an ongoing process for managing your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post efficiency.
4. International B2B Marketing:
Yonsei University offers this course through Coursera. This course offers a unique perspective on the differentiating aspects of business to business (B2B) marketing which can be compared to traditional business-to-consumer (B2C) marketing which is the subject of most other marketing programs. In addition, as part of one of the courses of the specialization: International Marketing and Cross-Sector Growth, there is also a focus here on how companies can develop through transnational and cross-sector innovation. free registration from 23 October
5. Mega Digital Marketing course from A to Z: 12 courses in 1
This course is provided in the Udemy e-learning portal with a fee of Rs 3,520. The e-learning portal will provide 55.5 hours of on-demand video on the topic covering all aspects of digital marketing courses. This course will allow you to use multiple platforms to showcase your product, market it the right way, and convince yourself that it’s the best product for people.
6. Tourism marketing
Indira Gandhi National Open University offers the UG level course online. This is a 16 week course. The videos of the lectures of the Tourism Marketing Course in Swayam will be provided by Dr Tangjakhombi Akoijam. She coordinates the Master of Tourism and Travel Management (MTTM) program at IGNOU.
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