Home Content marketing Content marketing as a winning promotion strategy on Instagram

Content marketing as a winning promotion strategy on Instagram


There are two approaches to interacting with the target audience. Outbound marketing, where you actively seek out customers and build a one-way relationship. In this approach, there is no value for potential customers, the attention is only attracted by the direct sale. With inbound marketing, you establish two-way communication with customers, get their feedback, provide valuable material, and focus on long-term relationships. This tactic is a priority choice for successful business creation. In this article, we will reveal the main features of content marketing and consider the main steps in its implementation.

How to influence the audience using content?

When you produce high quality, relevant, interesting and useful content, you are seen as an expert who understands a particular niche. With engaging content, you can influence the behavioral factor, engage your target audience, and keep their attention in a profile. As a result, your posts will be ranked higher by social media algorithms and will have more reach. Content generation is an effective tool to increase brand loyalty. In this case, the price becomes a secondary factor, because you are selling at the value level. Building a personal brand allows you to get leads at a lower cost and ensures consistent app generation.

An important point in content marketing is the possibility of obtaining the contacts of the target audience. To do this, it is effective to make lead magnets, useful content in return for which people leave their contacts. These can be training videos, checklists, helpful books, etc.

Despite the popularity of video content, text remains one of the important carriers of meaning. The best formats for posts are success stories, comparison articles on the difference between one product and another, life hacks, summaries, insights, etc.

The minimum percentage in the content plan must occupy the sales format because people are annoyed by a large number of aggressive advertisements.

To increase the value of your material and create a first impression of trust, it is effective to buy real instagram followers, likes, comments and other activity indicators. Thus, you create a social proof trigger, people see that the credibility of the brand is confirmed by the majority and make a purchase decision more easily.

How to promote content with targeted advertising?

Targeted advertising on Instagram is an extremely effective tool for promoting your content, and when set up correctly, can bring a steady stream of apps and customers for the business.

Before you start advertising, it is important to create a detailed plan profile of your target audiencedivide it into segments according to criteria important to your business and, based on the needs and desires of your customers, create advertising creatives.

Check the teasers, images or videos, and the text to make sure they respect the following points: a catchy title, a clear offer in the ad, the presence of triggers to reinforce the effect, a call to action and a pleasing visual design.

Direct mail should always prompt a person to take an action. Depending on the type of action, audiences and teasers will be different. In the case of targeted advertising on Instagram, three key objectives exist: attracting followers to the profile, attracting visitors to the website, and sales from the post.

It is effective to enter your profile several times in the ad text by “@”. If you attract subscribers, you facilitate the targeted action of going to the profile. Let’s say people start reading the text, they can scroll down to the “open profile” button. If you indicate the profile with “@” in the text, they can access it from any part of the ad. The more capture points, the higher the conversion rate.

Targeted ads ensure cold traffic and to have a high retention rate on your profile, make sure it is well designed: you have a strong position in the profile description, buy instagram followers and other engagement metrics, consistently post quality content that meets customer needs, builds trust, prevents objections, and more.

To sum up, content marketing is a long-term strategy. With the right approach, you can create strong online positioning, be able to stand out from your competitors, as well as generate huge social capital, which can constantly monetize.

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