Home Search optimization Budget Direct Insurance and EasyCompare rename the digital agency, Tug

Budget Direct Insurance and EasyCompare rename the digital agency, Tug

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The digital marketing agency Tug was renamed by Budget Direct Insurance in Singapore and EasyCompare in Thailand, with an expansion of its remit to include content and UX.

The agency was first hired by Budget Direct Insurance and EasyCompare Thailand over 12 months ago to handle link acquisition and competitor analysis with the goal of improving their ranking in local searches.

In addition to expanding its initial engagement, Tug will also work on page optimization, content strategy, creative and UX to further develop the two brands in each country.

Tug will run the business from its Sydney office, with plans to open a regional hub in Southeast Asia in Singapore in the first quarter of 2022, joining its network of offices in Toronto, London and Berlin.

“Tug has the ability and experience to deliver effective search optimization strategic thinking and implementation, more than most in our region,” said Simon Birch, CEO of Budget Direct Insurance.

“I am delighted that we are not only continuing our relationship with them, but also expanding their range of services to ensure that Budget Direct Insurance and EasyCompare Thailand continue to be a priority for consumers.

The agency aims to increase the site’s engagement for Budget Direct Insurance and EasyCompare Thailand by incorporating elements of thought leadership, data-driven content and infographics to boost overall expertise, authority and reliability.

“After building a successful partnership with both teams, we are delighted that our engagement has been extended and extended. Added Nick Beck, CEO of Tug.

“As we continue to grow the Tug network across South East Asia, we look forward to establishing a field presence in Singapore and bringing our expertise to more companies early in the year. next. “


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