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Best Selling CRM Software Platforms for Small and Medium Businesses

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The editors of Solutions Review have compiled a list highlighting some of the best selling CRM software platforms that small and medium businesses should consider working with.

With the right sales CRM software, businesses can improve their sales processes by managing and optimizing every touchpoint with prospects and customers. These solutions simplify the lead nurturing process by helping sales teams spend less time on data entry and more time developing relationships with current prospects. However, choosing the right sales CRM software solution is easier said than done, especially for small and medium businesses, where budget and functionality are important factors.

To make your search easier, our editors have profiled some of the best selling CRM software platforms that small businesses should consider. The list has been organized in alphabetical order.

Best Selling CRM Software Platforms for Small and Medium Businesses


Active campaign - logoActiveCampaign provides businesses of all sizes with a Customer Experience Automation (CXA) platform designed to help automate and personalize marketing efforts. Its product suite includes a sales CRM solution equipped with automated contact management, lead prioritization, lead scoring, segmentation, transaction monitoring, sales reporting, management pipeline, transaction updates and task assignments. These features help sales teams spend more time and energy developing lasting relationships with active and potential customers.


Bigin by Zoho - logoZoho launched Bigin in 2020 as a pipeline-centric CRM solution designed to help small and micro businesses engage with prospects, manage their pipeline, drive growth rates, and close more deals. The solution is equipped with email marketing, integrated telephony, customizable workflows, pipeline management, automated tasks, predefined dashboards, real-time alerts, data management, GDPR, data security, and other features to help small businesses streamline and optimize their sales processes.


Capsule - logoCapsule is a CRM solution for businesses looking for a reliable, easy-to-use tool to stay organized, build customer relationships, minimize user input, and maximize sales opportunities. Besides its ability to integrate with popular software such as Mailchimp, Zendesk, Microsoft, and G-Suite, Capsule also has capabilities for contact management, sales analytics, data security, task management, Customizable record keeping and sales pipeline management. The scalable platform is best suited for startups and SMEs, but is also used for large-scale growing businesses.


Fresh sales - logoFreshsales is the sales CRM software solution offered with other Freshworks products including Freshdesk, Freshservice, Freshteam and Freshmarketer. With Freshsales, sales teams can accelerate revenue and conversions with AI-powered chatbots, customizable web forms, predictive contact scoring, omnichannel communications, automated sales campaigns, information powered by AI and a suite of integrations with Freshworks products and other leading tools, like Slack, PayPal, Zapier, Outlook, etc.


HubSpot - logoHubSpot Sales Hub is an easy-to-use sales CRM platform designed to help sales teams close deals, manage sales pipelines, and improve customer relationships. HubSpot Sales Hub is equipped with sales engagement tools, reporting features, sales automation, quote features, live chat, appointment scheduling, sales analytics, marketing based on accounts (ABM) and access to the hundreds of integrations available on the HubSpot App Marketplace. The software is available in four models (Free, Starter, Professional, and Enterprise) so businesses of all sizes can work with a solution that suits their needs.


In short - logoNutshell is a user-friendly CRM platform best suited for small and medium businesses across industries. The Sales CRM solution provides users with automated administrative tasks, sales tracking tools, easy-to-read reports, mobile access, one-on-one customer support, email automation and other features to help customers. salespeople to build stronger customer relationships. It offers multiple annual plans along with an accessible monthly pricing option, so businesses don’t have to pay for features they don’t need.


Pipedrive - logoPipedrive’s online sales CRM tool is built around activity-based selling. It can help sales professionals manage leads, automate tasks, track communications, ensure security, measure performance with detailed metrics, and improve sales processes. For example, every time a user completes a sales activity, the Pipedrive platform will remind them to schedule the next one or automatically follow up on their behalf. Other features include a visualized sales pipeline, unified data management, mobile access, and reporting tools.


Pipeliner CRM - logoPipeliner is a CRM software and sales support platform designed specifically to meet the needs of salespeople and sales management teams. It is equipped with a suite of services including key account management, sales reporting, streamlined administrative tools, project management, sales force automation, personalized user interfaces, lead management , marketing automation, etc. The software offers three monthly and / or annual price packages for businesses of all sizes.


Really Simple CRM Systems - logoReally Simple Systems is a CRM system tailored to the needs of small businesses operating in the B2B market. The company’s sales-centric CRM tool can track each prospect’s interaction with a brand and use that data to identify valuable opportunities along sales pipelines. Specific features include sales pipeline management, sales quotes, email integrations, contact management, detailed reporting tools, and task reporting features to help sales reps stay on top of things. their customer relationships.


Sales force - logoSalesforce Sales Cloud is sales performance management and CRM software for companies that want to improve their sales processes and increase their conversion rates. With Sales Cloud, businesses of all sizes can grow their business with tools and features for contact management, dashboards, process automation, opportunity management, lead management, mobile CRM, pipeline management, forecasting, activity management, etc. Salesforce’s acquisition of Slack can also help Sales Cloud users improve customer interactions and sales rep productivity.


Seller - logoSalesmate is a cloud-based “all-in-one” CRM platform to help startups, small and medium-sized businesses simplify their sales processes, improve customer engagement and increase the productivity of their teams of sale. The platform provides users with lead engagement, visual sales pipelines, lead management, activity tracking, sales automation, email campaigns, account management, sequences of sales, activity automation, personalized dashboards and sales forecasts. Salesmate can also integrate with over 700 business apps, including Google Apps, Microsoft, and Zapier.


VanilleSoft - logoVanillaSoft is a sales engagement platform equipped with a suite of products to optimize sales workflows, engage leads, and maximize revenue. Features include lead tracking, SMS marketing, logical branch scripts, VoIP, automatic dialing, sales tracking, call recording, email marketing, content management, telemarketing, automated lead routing, appointment scheduling, sales cadence management and integrations with other sales platforms like Salesforce and Zapier.


Zendesk - logoZendesk provides its users with a CRM experience focused on customer service and sales needs. Its sales-specific solution, Zendesk Sell, is designed to take the friction out of transaction updates so sales representatives can improve their access, analysis and collaboration. The platform is equipped with sales email intelligence, activity reports, mobile CRM capabilities, email automation, native numbering tool, sales prospecting, Out of the box integrations and sales report functionality.


Guillaume Jepma
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