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Best advice and best practices [Podcast]


Many large organizations already know that WordPress is a great CMS solution.

So what do businesses need to know about WordPress SEO to be successful?

Shelly Fagin, Director of Growth Marketing and SEO for Credit Karma, joins Loren Baker to discuss how business sites can best use WordPress.

For WordPress to function properly, transparency, communication, and recognition of wins are essential.

This podcast is for you if you want to stay ahead of the game, be flexible, and make quick adjustments. This is what WordPress is known for.

I think WordPress hasn’t stopped growing, and they’re definitely going to be around for a long time, so it’s a worthwhile investment –Shelly Fagin, 57:11


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Don’t be afraid to invest in your hosting. It’s like the foundation of your site. It’s so critical, and they’ll be your best friends if anything happens. -Shelly Fagin, 55:44

WordPress is really only as good as what you put on it, so your theme and foundations are really important. –Shelly Fagin, 8:02 PM

[00:00] – A little bit about Shelly.
[08:39] – The typical relationship between developers and SEO professionals.
[09:05] – Tips for building trust with the development team.
[15:50] – The approach to get SEO features included in the website.
[19:24] – Common myths around WordPress.
[20:41] – What Shelly thinks about breadcrumbs.
[24:45] – How it was when Gutenberg was deployed.
[28:50] – Is WordPress as secure as other enterprise CMS solutions?
[29:41] – Considerations when using third party plugins.
[30:40] – What Shelly performs at the enterprise level of the website.
[33:47] – WordPress vs Wix, is there a competition?
[37:37] – How important is the diagram?
[40:39] – Should SEO professionals learn more about the ins and outs of WordPress?
[42:19] – An area where there is a shortage of SEO professionals.
[49:25] – The main requirements of Shelly when looking for a web host.
[51:41] – Where you can start learning specialized WordPress SEO.


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Many SEOs feel like they are banging their heads against the wall in the face of developers and big teams. But they, your development teams, need to be heard. –Shelly Fagin, 06:25

Please explore WordPress SEO and gain as much experience as you can. There are so many great brands and companies out there that need you. -Shelly Fagin, 43:20

It is better to give a solution than to simply identify it. –Loren Baker, 49:00

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Resources mentioned in the episode:

WP command line: https://wp-cli.org/
WordPress SEO Guide: https://www.searchenginejournal.com/wordpress-seo/
VIP and Parse.ly announcement on VentureBeat

Connect with Shelly Fagin:

Shelly is the Director of Growth Marketing and SEO at Credit Karma. Web enthusiast since 1994, she has been developing websites since 2000, and she has been performing search engine optimization since 2005. Her daily challenges and constant learning in the SEO industry keep her on her toes. She is a versatile marketer who continually explores new technologies and expands her knowledge.

Connect with Shelly on LinkedIn: https://www.linkedin.com/in/shellyfagin/
Visit: https://shellyfagin.com/
Follow her on Twitter: https://twitter.com/shellyfagin

Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker


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