Home Marketing automation automotiveMastermind introduces Mastermind Academy for ongoing dealer training and support

automotiveMastermind introduces Mastermind Academy for ongoing dealer training and support


New Resource Keeps Dealers Updated on Latest Mastermind Features and Provides Ongoing Education

NEW YORK, April 19, 2022 /PRNewswire/ — automotiveMastermind (aM), a subsidiary of S&P Global Mobility and provider of predictive analytics and marketing automation solutions for dealerships, has launched its first external learning management system, Mastermind Academy.

Mastermind Academy is designed to help dealers get the most out of the power of Mastermind, the company’s flagship automated sales and marketing platform. Enhancing both aM’s on-site and virtual trainings that typically take place every 30-45 days, Mastermind Academy provides on-demand e-learning content for partner dealership employees – both teams existing sales teams and new hires – that’s easy to consume and follow at their own pace.

“At automotiveMastermind, we see ourselves as an extension of the sales and management teams of our dealership partners. The launch of Mastermind Academy is the next evolution in the expansion of one of our core values, which is to provide our dealer partners an unparalleled level of support”, mentioned matt leone, managing director of aM. “Enhanced training designed for seasoned Mastermind users, as well as new hires, ensures dealers leverage Mastermind to their greatest advantage and keeps everyone aligned with dealer goals and priorities.”

Mastermind Academy offers three training paths:

  • A Course page with learning paths covering the fundamentals and tactical ways to use Mastermind.
  • A Best Practices page that features short articles, micro-learning videos on specific Mastermind features, and downloadable scripts and templates that users can leverage.
  • A Dealer Resource page, which keeps dealer partners informed of the latest company offers and events.

“We’ve been using Mastermind Academy as part of our onboarding process for the past few months, and this new resource is easy to understand, engaging, and effective,” said Soothsayerinternet sales manager at The All New Joe Myers Ford in Houston, TX. “With the assistance of our Dealer Relations Manager, our sales team’s follow-up and presentation of the platform is much more efficient.”

Mastermind Academy also offers certifications for dealership employees who complete learning path courses, and certifications can be shared on the user’s LinkedIn profile.

About AutomotiveMastermind     
Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, helps dealers close more deals by predicting future buyers and marketing them regularly. Its proprietary automated sales and marketing platform, Mastermind, helps dealers drive success across loyalty, service and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing and dedicated advisory services. .

automotiveMastermind is headquartered in New York City. For more information, visitautomotiveMastermind.com.

S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s leading provider of credit ratings, benchmarks, analytics and workflow solutions for the global capital, commodity and automotive markets.

SOURCE automotiveMastermind