Home Marketing automation Apteco and Syniverse Collaborate on Channel for Marketing Automation

Apteco and Syniverse Collaborate on Channel for Marketing Automation


Apteco today announced its collaboration with Syniverse, “the most connected company in the world”MT, to bring the WhatsApp Business platform to businesses in Europe and beyond. This partnership enables businesses to use the WhatsApp Business API as an integrated channel for orchestrating and personalizing the messages customers opt in to receive.

WhatsApp is the premier rich, interactive messaging service used by more than two billion people in over 180 countries and 60 languages ​​to stay in touch with family and friends. The WhatsApp Business platform is specially designed for medium and large businesses to send messages at scale throughout the customer journey, using automation, personalization and interactive options that streamline processes and improve customer experience. overall customer experience.

WhatsApp enjoys huge popularity in Germany, which is a key market for Apteco. 89% of German WhatsApp users use it daily and in 2021 the messaging app was declared Germany’s most influential brand, ahead of Amazon and Google (Ipsos, 2021). For marketers, however, WhatsApp Business is not only interesting because of its large reach. Compared to other channels such as email, text messages via WhatsApp or SMS also see a significantly higher level of engagement. While it takes an average of around 90 minutes to read an email, it only takes 90 seconds for text messages.

The WhatsApp Business platform has enabled businesses to communicate with customers via WhatsApp since 2018, but was recently expanded to allow customers to choose to receive more types of messages.

Through the new integration with Apteco’s PeopleStage campaign software, Apteco customers can orchestrate, personalize and deliver WhatsApp messages and integrate them seamlessly into their existing channel mix. Integration is made possible by a connection to Syniverse’s CPaaS Concierge Software-as-a-Service (SaaS) platform offering application programming interface. Besides SMS and Mobile Wallet, the WhatsApp Business platform is already the third mobile-focused channel integration offered by Apteco in partnership with Syniverse.

In August 2021, Syniverse announced its intention to go public through a merger agreement with M3-Brigade Acquisition II Corp. (NYSE: NGC). On January 10, Syniverse and MBAC announced that MBAC’s special meeting of shareholders to approve the merger was to be held on February 9, 2022. On January 7, 2022, MBAC began sending its definitive proxy statement to its shareholders. listed as of January 6, 2022. Upon closing of the transaction, the renamed Syniverse Technologies Corporation will be listed on the New York Stock Exchange under the symbol “SYNV”.

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