NEW YORK — Codeword has added two new leaders to its team. Suzan Clarke (pictured) has been named vice president and editorial director of agency WE Communications and will lead a full-service editorial team that provides strategy, content and production support to global technology companies such as Google and Youtube. A former ABC News reporter, Clarke’s communications experience spans two decades. Jess Santini has been named Director of Marketing, a newly created role that involves creating and executing dynamic marketing and communications strategies to champion Codeword as a leader in communications, editorial strategy, and content marketing. Santini joins Codeword from the Havas group.
NEW YORK – Edelman has named Soni Basi global director of human resources. Basi will lead the company’s talent development, recruitment and retention efforts, partnering with agency network leaders to meet the changing and diverse needs of employees and clients. She will be based in New York and will report to Matthew Harrington, Global President and Chief Operating Officer. Basi comes to Edelman from global insurance leader AIG, where she established the world’s first talent center of excellence. Additionally, Basi created the company’s Diversity, Equity, Inclusion and Belonging strategy and served as Co-Chair of AIG’s Diversity Executive Council.
NEW YORK — Finn Partners has named Zach Groen vice president of the agency’s sports division. Groen is based in Chicago and will work alongside senior sports division partner John Acunto and vice president Matt Saler, while also collaborating on projects in the company’s consumer and lifestyle groups. . Prior to joining Finn, Groen spent two years at the Big Ten Conference, where he served as Director of Communications, helping lead media operations for events such as the Big Ten Football Championship Game and the Championship Tournament. Big Ten men’s basketball.
WASHINGTON – Finsbury Glover Hering (FGH) has hired Jill Lesser as an associate in the Washington office. Lesser joins FGH from National Geographic Partners, where she was vice president of corporate communications and brand strategy.
CHICAGO — Baretz + Brunelle has added a new chief digital officer, Josh Anisfeld, to lead its growing digital team. Anisfeld joins Baretz+Brunelle from Heidrick & Struggles, the global executive search firm, where he was head of digital marketing and originated its digital marketing function.
WASHINGTON — ROKK Solutions has added three new associates to its team. They are senior account manager Ben Khoshbin, who joins from Echelon Insights; account executive Evelyn Swan, most recently deputy press secretary to US Senator Angus King Jr.; and Sofia Casamassa, who joins as an associate account executive after graduating from American University, majoring in public relations and political science.
WASHINGTON — Seven Letter has promoted seven employees in its two offices. Kara O’Connell, who manages media planning and creative production at Seven Letter Labs, Holly Jackson, who helps lead the company’s community and grassroots advocacy practice, and Liza Crawford Joenler, who oversees the new process for business development of the company, were all promoted to senior manager. Benji Englander was promoted to manager, and Madison Bentil, Madeline Reynolds and Valentina Mendez were all promoted to manager.