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5 top digital marketing trends for 2022

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Each year a new trend emerges in the limelight that can reshape the future of digital marketing. In the pandemic and recession of 2021, the marketing world has not been disappointed. The digital marketing trends of 2022 will be among the most revolutionary.

Think about the new kid on the block of social media platform, TikTok, which took Gen Z users by storm. Today, TikTok is one of the top social media platforms that any business should hope to promote its. products.

The future of finance is also changing with the boom and growing popularity of crypto and NFTs. Google also announced that it will phase out all third-party cookies by 2023. A lot is changing in technology, and all of this is affecting the digital marketing industry. Here are some other trends you should expect in the years to come.

1. Video marketing

Video marketing is becoming a more impressive part of digital marketing. According to statistics from Lemon Light, this is a trend that all businesses using digital marketing should pay attention to if they are to compete in the industry. Recent data from Lemon Light shows that at least 70% of customers have shared a brand’s video with others, with an additional 72% reporting that video marketing has improved their customer experience and conversion rates.

As we head into 2022, we expect the number of people using cell phones to continue to increase. Mobile traffic will also continue to increase, which means that video marketing and the use of online video editors will become more dominant. At least 98% of markers believe video will play an important role in digital marketing in the years to come.

2. The death of cookies

Google’s recent announcement to end cookie tracking by 2023 should be a wake-up call to digital marketers. This is a giant leap from one of the biggest search engines, and we should expect it to affect how marketers apply different tactics to reach their target audience.

Since the implementation of the GDPR, user privacy has become more important for Internet service providers. Google and other search engines are always looking for ways to optimize the user experience with their brands, and improving their privacy policies is one way to improve the user experience.

As digital marketers research ways to track users across the web, there are already options for internet users to turn off third-party tracking and cookies through the GDPR policy.

3. Content will always be king

In digital marketing, content has long been king. As we move into 2022, this should continue as marketers now focus more on the quality of content. There is tons of content on the internet, and what will make your content different in 2022 is the quality and the simplicity.

Most internet users are more concerned with the uniqueness and quality of content. If you want to make your website an authority in 2022, your primary focus should be on delivering great content for your audience.

You don’t have to post every day to keep your audience on the same page; all you have to do is make your content more inspiring and educational for your target audience. It’s best to deliver high-quality content to your audience less frequently, but make sure everything you offer is relevant, engaging, and informative.

4. Marketing automation

Another marketing trend to watch in 2022 is marketing automation. In 2022, we should expect more data-driven marketing campaigns to be used across industries. Marketing automation will be on the agenda as it will help marketers spend less time on repetitive tasks by simply automating their workflows.

With marketing automation, marketers will now build their consumer profiles and maintain their sales funnel. The one-size-fits-all approach is a thing of the past, and as we move towards 2022 we expect marketers to start segmenting their marketing strategies, sizes, and content based on the audience they have. at hand.

Today, customers are getting smarter and smarter. This means that if you want your business to always stay ahead of them when they search for your products and services, you need to keep following what they see every time they are online. You need to know the type of articles they read, the videos they like to watch, and the type of social media posts they are more likely to read.

Customers are always looking for the correct information to help them decide to buy your brand. If you want to build stronger relationships with your customers, now is the time to think about more conversational marketing automation.

5. Visual and voice search

In 2022, a voice-activated assistant will continue to be a huge seller. Voice search will change the way digital marketers do keyword research. Digital marketers will start to focus more on long tail keywords when creating content for their target audience.

When creating content for your marketing campaign, you should choose keywords based on what most users are asking on search engines. Google, for example, has a People Also Ask feature that helps you find some of the frequent search queries that you can build content around. When people use voice search, they are more likely to use long tail keywords. Creating content around those long tail keywords simply increases your visibility online.

Another trend to watch out for is visual search. In 2022, users can simply upload an image to find more information about the uploaded image. For example, a landmark image will provide historical information. When a user uploads an image of a product, a search engine returns similar products and tells them where to buy those products.

Final thoughts

The way digital marketers choose their marketing strategy will likely change as 2022 approaches. As search engines abolish cookies, marketers must find other ways to digitally follow in the footsteps of customers and find out what they like most while creating marketing content that can convert them.

Consumer 2022 will be more demanding, so businesses need to start adapting to new digital advertising methods.

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