Your business doesn’t need millions of subscribers and weekly viral videos to make money online.
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August 6, 2021
4 minutes to read
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It’s a myth that you need weekly viral videos and millions of subscribers to make money online or be successful in business. To be successful in business, you need a community of fans that you can nurture for a sale. You need to get your future customers to know, like, and trust you.
Of course, having millions of subscribers is good. Every athlete, TV star and beauty influencer on Instagram has this. But you don’t need it. You can be successful without a large number of followers.
Over the years, I’ve learned that it’s not the size of your email list or the number of Instagram followers. It’s how much you listen to your customers and how well you respond to their needs.
Related: 7 Tips For Getting Your Online Customer Service Out Of The Park
Here’s how to make money even if you don’t have a lot of subscribers.
Focus on your best customer
Instead of focusing on how many followers you have, focus on who your best customer is first.
What does he or she look like? When you write your next email newsletter, blog post, or Instagram video, do it with that customer in mind. Whenever you create content, figure out who your best customer is and serve them.
There is power in being very focused on your ideal client. You become extremely aware of his needs. You become an expert in how he or she buys, thinks, and wants to be served.
Another advantage? Similar types of customers can often be found in similar business groups and communities. They will start to spread the word about you.
Related: It’s All About Customer Service
Before asking people for their money, use your content to educate them. As you educate them, you start to build trust. By building trust, you are building a relationship.
Your future customers see you as the “go-to source” of information to solve their problems. You have then earned the right to ask for the “sale”. It’s a knee-jerk reaction to ask for a sale first. Do not do that. First educate. Ask for a smile before asking for a sale.
If you are the leader in educating your current and future clients, you will stay at the top of the list. There is power in having a strong personal brand. By staying in the minds of the customers and future customers who need you, you are the “Celebrity CEO” of your industry. You may not be as famous as Beyonce or Jeff Bezos, but you are well known to potential customers who need your products and services.
Related: 7 Essentials of Great Customer Service
Enter contact information
Social media is a great way to bring attention to your business. But that is not enough.
Once you’ve grabbed someone’s attention, you want that person to share their contact information with you so that you can follow up. This follow-up should include a clear “call to action” to move the future customer through the sales funnel. – to possibly buy from you.
Some marketing automation tools you can consider to help you include Mailchimp, Keap, Aweber, Active Campaign, Kajabi, and Ontraport.
Wow your client
After making the sale. Don’t stop there. Now continue to educate the client. Follow up with the customer and ask them how they liked (or didn’t like) your product or service. Find out what you can do to impress the customer and make sure he or she has a great customer experience.
If you focus on post-sale customers as much as pre-sale customers, they will be lifelong customers, and it’s much cheaper to have an existing customer buy from you than it is to get a new customer. .
Be the right kind of celebrity
Most of us will never be a world famous celebrity like Michael Jackson, Bill Gates or Oprah Winfrey.
However, we can all be celebrities to our clients. We can all market ourselves in the niche sectors and markets that matter. The only stage that matters is the stage, or community, where your best customers reside.
Make sure you are well known there.