Email and content marketing are two well-established strategies for connecting with customers online. Businesses in almost any industry can benefit. But you may need to tailor these strategies to your specific needs. Here are some tips from members of the online small business community for leveraging content and email marketing.
Create a content marketing strategy
Your content can only be successful if you have a plan. Some companies try to simply create as they come up with new ideas. But Moss Clement offers tips for creating a successful content strategy in this article from Rocks Digital.
Learn these important content marketing terms
If you’re new to the world of content marketing, you may come across terms that are new to you. Understanding them can help you make the most of all the advice available. In this article from the Content Marketing Institute, Jodi Harris compiles a list of terms marketers need to know.
Successful content reverse engineering for guaranteed traffic
Successful content marketing requires several factors to work seamlessly. Sometimes it makes more sense to start from your end goal and work backwards. Adam Connell of BloggingWizard gives more details here. You can also see the discussion on the subject on BizSugar.
Design your emails with these best practices
Email marketing is not just about words. Design elements such as graphics, colors, and images can also have an impact. Michal Leszczynski lists email design best practices in this GetResponse article.
Consider a marketing agency for your business
If managing email and content marketing has become too much for your team, it may be worth outsourcing. This SEMRush article by Victoria Liaonenka includes a step-by-step guide to hiring a marketing agency.
Understanding these website performance metrics
As you create your content marketing strategy, your website business is likely to change. Tracking certain metrics can help you improve your long-term strategy. In this blog post, Neil Patel explains the top ten performance metrics marketers should know.
Do some keyword research for affiliate marketing
Affiliate marketing can be a perfect side stream or even a primary source of income for content creators. But keyword research is key to making sure your affiliate content is seen by the most relevant people. Cybernaira’s Adeshokan Shamsudeen details how in this article. And BizSugar folks offered some additional thoughts here.
Get Inspired by These Technical Writing Examples
Technical writing can be tricky for those unused to compiling this type of information. But you can still turn technical topics into compelling content. This HQ tech writer post by Josh Fetcher features eight examples of inspiration.
Write the perfect reminder email
Sometimes your first email doesn’t get answered immediately. The recipient may be busy or not know how to respond to you. A reminder can therefore be useful. Shannon Gillespie details the steps to writing the perfect reminder email in this MeetFox article.
Use the Internet to your advantage
The internet can be a huge source of opportunity for entrepreneurs. But it can also provide tons of distractions. To get the most out of these amazing tools, including content and email marketing, read this Noobpreneur article by Ivan Widjaya.
If you’d like to suggest your favorite small business content to consider for an upcoming community roundup, please send your hot tips to: [email protected]